New Case Study
A leader in the online vision care space, 1-800 Contacts had already built a robust content ecosystem featuring educational articles, detailed product pages, and user-friendly browsing experiences
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6 min read
Establishing yourself as a freelance writer can be one of the most rewarding career choices today, but climbing the ladder of success involves making some very important decisions. The growth of your freelance writing career will depend greatly upon how you approach your work as well as whom you choose to work for. Strategy, planning […]
5 min read
Think back to the day you decided to become a freelance writer. If you were like most freelance writers starting out, you probably thought that all you’d need was a solid writing program and a secure internet connection. Typically, it doesn’t take new freelance writers long to realize that writing great articles is as much […]
4 min read
Anyone who has ever typed “SEO” or “search engine optimization” into a search engine can easily tell you about the overwhelming amount of information, tips, recommendations and how-to’s that you’ll find. That is not to mention the fact that search engine algorithms are constantly being updated, and what was true just weeks ago may now […]
4 min read
Numerous content marketing experts have been blogging about the New Year and making predictions on how this marketing strategy will be affected. It is no surprise that, across the board, most of these experts say bad will be the biggest pitfall for businesses in 2016. Google loves fresh content, giving better ranking to websites that consistently […]
4 min read
Freelance writing is a profitable business when carried out with a proper, regular and committed structure. Building a strong and repeated client base takes time, patience and a few relatively straightforward ways that are all too often left by the wayside. These five ideas can assist freelance writers in capturing and building a strong client […]
Diane Chambers | Posted on
3 min read
Social media can reward writers in many ways, and all writers should have social media pages that they regularly update. One aspect of social media that isn’t always apparent, however, is the fact that social media can help you find exactly the information you need for an assignment. Save time and find unique content when […]
3 min read
Every year, content marketing changes and content marketing stays the same. Keeping up with it all can be more than a little confusing, huh? In the hopes of achieving reader engagement and building an impressive following, most marketers will be publishing daily and weekly blog posts in 2016. How can you be sure all of that […]
3 min read
Your content doesn’t always have to showcase your brand for your marketing campaign to see some positive results. So how exactly does someone publish great content that isn’t about themselves? Brand Content: Do Readers say Yes or No? The whole purpose of publishing information to your blog is to promote your brand. You know that and […]
3 min read
If you aren’t using episodic content for your website or blog, you may be missing out. Episodic marketing is a superior tool for generating traffic and increasing brand awareness. Defining Episodic Content and Why It Works If you’ve ever been on a Netflix binge, watching episode after episode of Grey’s Anatomy or The Walking Dead […]
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