Every year, content marketing changes and content marketing stays the same.
Keeping up with it all can be more than a little confusing, huh?
In the hopes of achieving reader engagement and building an impressive following, most marketers will be publishing daily and weekly blog posts in 2016.
How can you be sure all of that hard work and money spent buying blog posts is going to pay off?
According to market researchers, below are five of the best content writing practices to be seen in 2016. Most of these you have already seen in action, but a few of these blog post ideas may surprise you.
1. Episodic Blog Content
A hot new type of content marketing can be found when you publish episodic content, or content delivered in a series.
Much like television episodes, episodic content causes readers to become engaged and actually anticipate your next blog post. The suspense of episodic content is much like a Hollywood cliffhanger, if you have high quality content writers.
2. Behind the Curtain
In an effort to create great content that is relatable to your audience, many website owners and marketers are developing blog posts that give their target market an opportunity to see behind the curtain.
The sneak peak blog post builds trust and credibility, two things your readers will absolutely appreciate.
Example: This is also known as exclusivity marketing. Check out Taylor Swift as the perfect example of behind the curtain exclusivity.
3. How-To Blog Post
This is probably one of the oldest and most popular forms of content marketing today, because it has something beneficial to offer the reader.
Not only do these blog posts get noticed, but readers often engage with the content, leaving feedback or sharing the information with others.
4. Epic Lists
While those top five and top ten list style articles are losing ground in terms of online marketing, epic lists are arriving on the scene and turning heads.
What is the difference?
An epic list is exactly that …EPIC. Most writers are writing epic lists with at least 100 points of curated content for readers to consider. The epic list should be huge, memorable and every blog needs at least one.
Pro Tip: Utilize researched content, use your comments section, and get influencers involved.
5. Visual Content
It’s no surprise that one of the biggest predictions for 2016 among expert marketers is the rise of visual content.
Some of the most popular medias to be seen breathing life into blog posts in the New Year include: videos, infographics, images, slide shares, GIFS and even live streaming.
Marketing Tool: Canva is a great for marketers who need to create social media graphics, infographics, and more branded visual content.
The new year is ushering in some interesting new types of blog posts while remaining faithful to a few of the tried and true methods for content marketing.
What other types of content do you suspect will become popular in 2016?
Let me know in the comments section below.
