New Case Study
A leader in the online vision care space, 1-800 Contacts had already built a robust content ecosystem featuring educational articles, detailed product pages, and user-friendly browsing experiences
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3 min read
When it comes to targeting your content to the right potential customers or clients, developing buyer personas is an essential step. In fact, a full 63 percent of savvy marketers create their content with specific buy personas in mind. Without well-defined buyer personas, your writers and content developers are left guessing who their audiences are. […]
4 min read
A winning content marketing strategy can take your business to the next level. Consumers respond to content marketing because it educates, informs and entertains them, and businesses participate in it because it fosters communication and engagement with their consumers. But what separates a content marketing strategy that is merely average or good from an exceptional […]
Sarah Stasik | Posted on
3 min read
Content marketers are getting better at the job every year. North American benchmarks posted by MarketingProfs note that almost two-thirds of B2B and B2C marketers said they were more successful this year than last with their content marketing efforts. While that’s great news, it also means enterprises must work harder to keep up with the […]
3 min read
When it comes to blog content, size really does matter. Long articles keep people on your page for a longer period of time, and search engines tend to rank them higher than short posts. In fact, according to the Orbit Media Studios third annual survey of bloggers, the length of the average blog post has risen […]
Sarah Stasik | Posted on
3 min read
It’s estimated that around five times more people read a headline than the content itself. Headlines are easy to share via social media and other links, which puts them in front of a wider audience than your blog or website can draw on it’s own. Understanding which titles perform best is critical to driving higher […]
3 min read
As a freelance writer, it’s important that you understand the basics of keyword optimization. You may find yourself working on an assignment for a client where you’re expected to write content based around a keyword, or you could decide to start your own website or blog. Knowing how to keep your article on Google’s good […]
3 min read
Reliable voice recognition solutions are changing the way people search for things on the internet. There’s no need to totally rework your pages to take advantage of this development, but there are a few simple ways that you can incorporate voice search into your content creation strategies. How Does Voice Search Work? When conducting voice […]
3 min read
RSS, which stands for Rich Site Summary or Really Simple Syndication, is a way of letting your audience know when you have a new blog post, news article, video, podcast or product on your site. This protocol is more than 16 years old now, and it was one of the most popular methods early bloggers […]
3 min read
If Walmart’s holiday decoration aisles are any indication, the holiday season starts around Labor Day and wraps up somewhere in mid-March. Pumpkins and candy corn spring up before summer has ended, and the last relics of tree skirts and faux snow linger well into the spring. For those of us not living in the wide […]
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