New Case Study
A leader in the online vision care space, 1-800 Contacts had already built a robust content ecosystem featuring educational articles, detailed product pages, and user-friendly browsing experiences
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6 min read
If you’ve walked the SEO walk for even a mile or two, you’ve likely stumbled upon the challenges of Google algorithm changes. Google is in the business of serving up the highest-quality, most relevant pages possible for every search query, and it’s always tweaking its algorithms to do just that. But several times a year, […]
13 min read
Ninety-three percent of all website traffic starts with a search engine query. The result? It’s not enough for companies to just create good content — they also need to optimize content so it’s well received by search engines such as Google, Yahoo and Bing. The lion’s share of searchers will click a link on the […]
Meghan McKenzie | Posted on
7 min read
Harry Houdini used one. So did Johnnie Cochran. Sarah Palin hired her own, as did Naomi Campbell, Aretha Franklin, and (rumor has it) Alexandre Dumas. George Takei and Kerry Washington each have their own who specialize in social media. Ghostwriters are the secret forces hired to write some of the most recognized literary works in […]
6 min read
The Bureau of Labor Statistics notes that the market for writing work is expected to grow by 8 percent through 2026. And while fiction and other forms of the written word are still going strong, content marketing has a lot to do with the opportunities available to those who put fingers to keyboards for a […]
Meghan McKenzie | Posted on
6 min read
So, you want to hire a writer. Hiring outside help is a phenomenal way to boost marketing efforts while ensuring your brand is in experienced, linguistically capable hands — but writers aren’t all created the same. In fact, there are several different types of writers, all of whom have their own strengths, weaknesses and areas […]
7 min read
As much as I like to avoid cliches, there’s truth in them, and sometimes they’re just the best way of saying something. We all know — quality content is king. As noted by Forbes, “It’s what separates the winners from the losers online; it’s what will help your site rank well in the search engines, […]
Meghan McKenzie | Posted on
8 min read
You’ve got a lot of content that needs to be created, but even coffee only goes so far toward getting your in-house writing team to produce more. Ghostwriters seem like a good solution, but you’ve got concerns about upsetting the status quo. Will they “get” your company’s brand voice? Can you rely on them and […]
Meghan McKenzie | Posted on
6 min read
Marketing is a team effort. No matter how talented your crew is, they may not have the bandwidth or the manpower to adequately deal with high-volume content projects. Finding a trusted content partner is a crucial part of unlocking a brilliantly successful future, but zeroing in on the right contractor is harder than it seems. […]
Sarah Stasik | Posted on
10 min read
I used to believe I was great at doing multiple things at once and that gave me an edge over the competition, whether it was during my corporate career or my later freelance writing career. It turns out that everything I thought about multitasking was probably a myth, and the same might be true for […]
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