So, you want to hire a writer. Hiring outside help is a phenomenal way to boost marketing efforts while ensuring your brand is in experienced, linguistically capable hands — but writers aren’t all created the same. In fact, there are several different types of writers, all of whom have their own strengths, weaknesses and areas […]

As much as I like to avoid cliches, there’s truth in them, and sometimes they’re just the best way of saying something. We all know — quality content is king. As noted by Forbes, “It’s what separates the winners from the losers online; it’s what will help your site rank well in the search engines, […]

You’ve got a lot of content that needs to be created, but even coffee only goes so far toward getting your in-house writing team to produce more. Ghostwriters seem like a good solution, but you’ve got concerns about upsetting the status quo. Will they “get” your company’s brand voice? Can you rely on them and […]

Marketing is a team effort. No matter how talented your crew is, they may not have the bandwidth or the manpower to adequately deal with high-volume content projects. Finding a trusted content partner is a crucial part of unlocking a brilliantly successful future, but zeroing in on the right contractor is harder than it seems. […]

In my past life in corporate management, a VP once told me, “How you write about metrics is almost as important as the numbers themselves.” You can present the exact same facts nuanced in different ways and receive completely opposite reactions. Putting that advice into action meant the difference between being able to hire more […]

Large-scale content projects can produce valuable results for organizations when executed well. However, too many project leaders underestimate the task at hand, causing major issues along the way or, worse, total failure. Plan, prepare and test early on to save yourself time and money down the road. Leverage technology to boost efficiency and keep your […]