New Case Study
A leader in the online vision care space, 1-800 Contacts had already built a robust content ecosystem featuring educational articles, detailed product pages, and user-friendly browsing experiences
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13 min read
The early days of SEO might be called the Wild West days of SEO. The fastest guns might have ruled the towns of the old west, but the fastest and most prolific keyword stuffers ruled digital marketing once upon a time. But those days are gone, and while there’s no new sheriff in town, Google […]
Rick Leach | Posted on
12 min read
If you’ve seen celebrity tell-alls on the shelves at your local bookstore, you’ve probably seen the results of ghostwriting jobs firsthand. In fact, according to Joe Queenan’s essay, which was published by The New York Times, public figures such as Nancy Reagan, Charles Barkley, Lee Iacocca, and the Mayflower Madam have all hired professional ghostwriters to […]
12 min read
Producing great content is a necessary part of digital marketing, but staying competitive takes a lot of work. Here’s how outsourcing can help. Content marketing is constantly evolving, and it’s not going away. It’s now one of the pillars of a business’s overall digital marketing efforts. If you want to be found online, you need […]
Meghan McKenzie | Posted on
10 min read
Whether your business is a single-person startup or a multinational conglomerate, at some point you will need a quality press release. From a maxed-out crowdfunding goal to new must-have product or service, press releases are a simple, cost-effective way to get the word out about your good news. Press releases date back to the ancient […]
8 min read
Reinventing the wheel is a waste of time, and most people agree with that sentiment. But what about improving the wheel? There’s a reason the owners of show cars and collectible vehicles put the time and elbow grease into making wheels shine. That little bit of sparkle can mean the difference between a blue ribbon or an […]
7 min read
“Alexa, why is voice search so important for online marketing today?” Ask her this, and she’ll probably return a featured snippet answer including at least one statistic about voice search and local SEO. The two are becoming integral to each other as more people turn to voice assistants to find the best burger in town, […]
8 min read
Reviewed products are more likely to sell. That’s because 92% of Americans now read reviews online, and they see reviews as being just like recommendations from friends and family. Customer reviews are a great way for brands to cut through consumer cynicism and make the conversion. Review posts and articles are also a great way for bloggers, […]
Meghan McKenzie | Posted on
10 min read
The secrets to winning with blog post marketing aren’t really secret. The keys to the conversion kingdom tend to be quality content at a consistent publishing schedule. But after weeks, months or years of publishing, simply keeping pace with your posting schedule can be daunting. One reason for that is blogger burnout. Whether you’re an […]
Meghan McKenzie | Posted on
9 min read
Connecting with your audience is hard. Building relationships is even harder. Converting those readers into loyal customers can seem so daunting it makes a career change or at least an indefinite sabbatical in the Antarctic look downright reasonable. Running is for the weak, though, and you’re the kind of ambitious and determined go-getter that’s ready […]
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