With more and more business revenue driven by leads that are generated online, the focus on B2B content creation has intensified. Smart companies realize that relevant, useful information draws potential customers into the sales funnel. While content creation for consumers—B2C—might garner more attention in the marketplace, a strong B2B content creation strategy can produce quantifiable, […]

The dictionary defines crisis as “a time of intense difficulty, trouble or danger”. It also says that a crisis can be a time when important decisions must be made. Business crises can range in scale from PR nightmares to national disasters. In extreme cases, the crisis can even impact the entire globe. Goals during a […]

Content writing is an extremely important part of an effective digital marketing strategy. From a website focused on SEO to product descriptions that encourage sales, content can be the cornerstone of moving your business forward. However, creating great content can take a talent and time commitment that not everyone can invest in making, particularly for […]

Content marketers and SEO experts know that content is critical to the success of their campaigns. Even the best strategies need amazing content to fuel their results. However, some circumstances may require content in far larger batches, ranging from hundreds to tens of thousands of words per day. Think of eCommerce stores that need to […]

It’s 2020 – and the content distribution game is changing fast.  Creating original, engaging content is not easy (though a good content writing service can certainly help). Yet, it is the least that’s expected of you as a content marketer today. The real content marketing challenge of 2020 is getting your content in front of […]

Ghostwriting is a tried-and-true profession and a powerful way to get content written when you don’t have the time, talent or desire to do it yourself. Whether you’re interested in publishing a book or just want more high-quality content for your website, hiring a ghostwriter puts you in some pretty good company. Did you know […]

Why does the internet love listicles? Readers want info that’s easy to digest. Listicles break down complex information into an easily skimmable and quickly accessible format. We skim headings to get a gist of the article and to gauge whether we’ve landed in the best place to find what we want to know. Because human […]