New Case Study
A leader in the online vision care space, 1-800 Contacts had already built a robust content ecosystem featuring educational articles, detailed product pages, and user-friendly browsing experiences
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15 min read
There’s a lot of money to be made writing blog posts, landing pages, product descriptions and the like for all types of businesses, but there’s also a lot to learn before you can begin. This guide is intended to walk you through the basics so you can see success and start earning money with freelance […]
Meghan McKenzie | Posted on
16 min read
How to Create Original Content and Why It’s More Important Than Ever With so much information available online, it’s easy to get overwhelmed, especially if what you see isn’t useful or relevant to your needs. That’s where content marketing comes into play. Content marketing is the process of creating and publishing original content that helps […]
9 min read
Walmart has been a giant of the retail landscape for decades, so it’s probably not surprising to you to hear that it’s the second-biggest online retail brand in the United States. Only Amazon is bigger, and one thing both businesses use to increase their reach is partnership with third-party sellers. At Walmart, that partnership comes […]
Meghan McKenzie | Posted on
10 min read
In many ways, content writing is as much of an art as a skill. Yes, writers with natural talent can succeed, but it’s also possible to learn the ins and outs of content writing and apply skills and knowledge in a way that works. This is especially true as best practices continue to change and […]
Meghan McKenzie | Posted on
10 min read
Content writing and copywriting sound like interchangeable terms, and while their domains may overlap on occasion, they’re two different things that serve two distinct functions. Put simply, good content writing engages the reader by providing informative and educational content about your industry and brand. Good copywriting compels the reader to take a specific action, such […]
Meghan McKenzie | Posted on
7 min read
According to Econsultancy, content marketing and writing skills are second only to data analysis when it comes to importance for marketers. And while many people can learn to craft grammatically correct, optimized copy, the fact is that writing is somewhat of a talent. Not everyone can infuse marketing copy with enticing voice or create an informational […]
Meghan McKenzie | Posted on
6 min read
Albert Einstein said, “In the middle of difficulty lies opportunity.” He was encouraging others to face problems with the knowledge that they might find a way to resolve them or learn from the experience. Many businesses — online and off — are facing serious challenges in 2020, particularly given the impact that COVID-19 is having […]
Meghan McKenzie | Posted on
5 min read
In the current environment of economic hardship caused by COVID-19, many businesses are scaling back on content budgets. While we’ve made some arguments for the value of staying the course or increasing content during this time, we also know that financial facts are just that: Facts you can’t always ignore or sway. But scaling back […]
Meghan McKenzie | Posted on
9 min read
Authority is a big deal for SEO. In a list of Google ranking factors published by Backlinko, trustworthiness and authority play important roles. Here are just some of the ranking factors listed that are related to or involve authority: A solid domain history Domain authority Content that covers the topic in-depth Recent content, especially for […]
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