New Case Study
A leader in the online vision care space, 1-800 Contacts had already built a robust content ecosystem featuring educational articles, detailed product pages, and user-friendly browsing experiences
Read the Case Study 
7 min read
Comprehensive marketing strategies include many different types of optimized content. Sales funnels often begin with social media ads, pay-per-click ads and other types of microcontent. Advertorials — ads disguised as regular articles — drive traffic to landing pages; blog posts do the same thing. Then you have long-form editorials and white papers. But what are white […]
5 min read
When you think back to what you loved to read as a child, what springs to mind? Maybe you were drawn to Roald Dahl’s irreverent Charlie and the Chocolate Factory, Madeleine L’Engle’s wonderfully fantastic A Wrinkle in Time, or Maurice Sendak’s classic Where the Wild Things Are. Or — bear with me here — maybe […]
10 min read
How long should a blog post be? Well, as with many marketing questions, the classic “it depends” is a good answer. The experts behind content analysis tool Yoast say a standard page should be at least 300 words long and cornerstone content should start around 900 words. HubSpot looked at its data and puts the ideal blog […]
5 min read
As a freelance writer, you’re probably familiar with the charms of working at home: the short morning commute to your desk, the flexible dress code, and the pleasure of having your pet as an office mate. Still, writing is a solo gig, and when you’re spending hours working alone, it’s understandable if you start talking […]
Meghan McKenzie | Posted on
12 min read
You’re an established business with a modern website, but you don’t get many visitors. Everything looks great, so why can’t people find you online? If you haven’t optimized your website, that lack of SEO might provide an answer. But what is SEO article writing, and how can it help you drive traffic? We’ll dive into […]
6 min read
When life gets a little unpredictable (2020, we’re looking at you), it’s good to have things you can count on: the sun rising each day, the ocean tides rolling onto shore, and the arrival of spring after a long winter. At Crowd Content, it’s our writers we count on when things get hectic. This month’s […]
Meghan McKenzie | Posted on
9 min read
One of the best ways to boost your credibility as a writer is to deliver pristine copy. Online grammar tools and spellcheckers can only do so much, however, so we’ve compiled some essential proofreading tips and tricks. Proofreading requires a serious commitment of time and attention to detail, but it pays off in the long […]
Meghan McKenzie | Posted on
7 min read
What is an advertorial? To answer that question properly, we have to learn more about the ancient art of storytelling. Everyone loves a good yarn. For thousands of years before the internet, traveling storytellers spread news, illuminating urban and rural communities by firelight. People waited excitedly for them to arrive, and then huddled together to […]
6 min read
Some people discover their passions later in life, like Julia Child, who started studying cooking in her late 30s. Others are inspired from a young age — Mozart was composing at age five. It’s the same with our freelance writers. Some are just dipping their toes in and picked up the craft recently, and others […]
Receive expert advice on content creation, SEO and content marketing delivered to your inbox each week.