New Case Study
A leader in the online vision care space, 1-800 Contacts had already built a robust content ecosystem featuring educational articles, detailed product pages, and user-friendly browsing experiences
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2 min read
When it comes to website content, fresh is best. Scraped or auto-generated content is just a big ole' waste of time, money and resources. Says who? Matt Cutts, the leader of Google's own Webspam team, that's who. In one of his recent YouTube Q & A sessions, Cutts answers the question of whether or not […]
2 min read
The key to good content marketing is visibility. If your content is on page 3 of a Google search, it has poor visibility. This is why so many marketers focus on search engine optimization (SEO). As search engines get more sophisticated, good visibility means more than just having the right keywords. Search engines increasingly reward […]
2 min read
As the Internet grows up, so do SEO content writing services – gone are the days of ‘keyword stuffing’ and illegible, gibberish-filled articles. Top search engines like Google, Bing and Yahoo! all reward high-quality content with higher SERP rankings, and more importantly, your readers demand valuable, engaging content. Jeff Bullas states that content publishers have […]
2 min read
The purpose of SEO content writing services is to create content that will rank well in searches. However, producing content that is search-friendly is not enough. Your content must provide value to your readers. Read on to learn about four ways to create SEO content for real humans. Never Mind Keyword Density Since Google penalizes […]
2 min read
By now, it is clear that a business’s marketing strategy should include a strong social media presence. While technology has changed many aspects of how we market products and services, traditional wisdom still applies. Long term success comes when you strive to build and maintain relationships with your customers. Your content marketing strategy should focus […]
Laura Dohan | Posted on
2 min read
Happy Halloween and happy Friday! Today, Matt demonstrates how to order SEO metadata with your content. We’ve made it easy for you and your writer to work together to get the metadata you need for your SEO strategy. From within the advanced order option area in the content order form, you will want to click ‘yes’ […]
2 min read
Effective content writing is a skill, and publishing content that will appeal to both readers and search engines can be a challenge. Search engines are continuously evolving, and as Wyatt Burns stated in his article, old techniques such as “keyword stuffing” are no longer effective. Are you certain that your content provider is using the […]
3 min read
SEO benefits are plainly obvious, yet a high number of companies still shy away from using SEO tactics in marketing efforts. It’s hard to understand why SEO would ride in the back seat of the marketing van when over half of all shoppers begin online purchases with search engines. Among those searching shoppers, 70% choose […]
2 min read
Most folks who operate a website today are savvy enough to appreciate the value of focusing on creating quality on-page content as part of their SEO efforts, but it’s also important for site operators to utilize tools that can help their sites rank better in search engine results pages. Here are three SEO content tools […]
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