New Case Study
A leader in the online vision care space, 1-800 Contacts had already built a robust content ecosystem featuring educational articles, detailed product pages, and user-friendly browsing experiences
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3 min read
Starting an ecommerce business from scratch is always a challenge, especially when your marketing budget is small. Marketing can be a steep climb for any new company and, when done poorly, it can mean a long road to the top — if you ever get there. Content marketing is among the most valuable and affordable marketing strategies […]
3 min read
Everyone wants content that’s meaty. You never go in and ask for the smallest burger with the driest piece of meat. You want all the fixins’. When content is meaty, meaning when it has the right amount of links, sharable information, tips, pointers and ideas, it’s viable. It’s like that hot new emoji everyone is […]
6 min read
“You can’t always get what you want But if you try sometimes you just might find You get what you need” -The Rolling Stones When it comes to content marketing, there is a complex dynamic between the client and the writer. Clients are investing in content that will provide positive growth for their product, their company, […]
3 min read
Not all of us are able to create contagious content, and some are only interested in reaching out to a market niche. Yet, who’s to say you shouldn’t boost your general outreach, especially if you think it will eventually secure attention from those very specific readers you’re interested in? If you’re reading this, you undoubtedly […]
4 min read
If you are running a business that employs even a single person other than yourself, the best way to ensure a consistent brand voice is to appoint an online content manager. An online content manager is a person that creates and enforces a policy that guides online interactions your company has with the public. A […]
3 min read
Target Locked: Fire When Ready The idea of a trigger brings to mind images of water guns, or even the increasingly controversial warnings attached to potentially disturbing content. When consuming content, a person’s engagement with the content causes or triggers a reaction that produces a result, whether positive or negative. This is what a marketer means by trigger: it […]
If you use content to promote your business, you know that the content marketing landscape is ever-changing and increasingly crowded. In this competitive environment, it takes more effort to get in front of your target customers. Content intelligence enables you to work smarter, not harder, so you can improve quality and scale efficiently. What Is […]
3 min read
Do you ever wonder how search engines find your website? There’s this thing called metadata, mysterious to many internet users, that tells search engines what’s on your website. Metadata is data that describes the content of your website. The blurb that shows up on a search engine page and on social media is metadata, but other […]
2 min read
You have a blog, and now you want to please your audience and make a little money. But as time goes by your traffic stays low. Here are three ways you could be driving traffic away. 1. Not Enough Content You may be posting daily, but are you providing enough content? Your posts need to be […]
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