New Case Study
A leader in the online vision care space, 1-800 Contacts had already built a robust content ecosystem featuring educational articles, detailed product pages, and user-friendly browsing experiences
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Meghan McKenzie | Posted on
10 min read
There’s a lot at stake when crafting content for business audiences. Your copy has to stand out from the competition, establish your expertise, and convert leads into loyal customers. That’s a big ask for a collection of words, but a savvy B2B copywriter can get it done without breaking a sweat. Writers skilled at business-to-business […]
6 min read
Amazon has an enormous share of the American eCommerce market. In 2018, the retail giant was controlling just under half the industry, capturing 49% of eCommerce and 5% of all retail spending for the nation. Those numbers include third-party sellers on Amazon, as well as direct sales from the giant itself. As of 2019, more than 5 million sellers hawked their […]
Meghan McKenzie | Posted on
7 min read
News flash: Press releases aren’t the outdated rotary phones of marketing you may think they are. While it’s true we no longer rely solely on PRs to let journalists know about an event or appearance, we’ve found a new use for these handy pieces of communicatory collateral. Learning how press releases support your content marketing […]
Carlos Meza | Posted on
7 min read
Calling all aspiring freelance writers! You can make money online by crafting website content, blog posts, e-books, and social media posts. What’s the catch? If you’re a strong writer willing to put in the necessary work, there isn’t one. But there are plenty of benefits. Have you ever dreamed of working in your PJs from […]
6 min read
There are now some 3.5 billion people across the planet who are lucky enough to have internet access. That’s a whopping 45% or so of the population. The advent of the world wide web has led to unprecedented globalization, but as businesses expand their reach, they’re also learning about the power of local SEO. Most […]
5 min read
You’ve put in countless hours researching, planning and strategizing and finally have an eCommerce content marketing strategy and comprehensive editorial calendar that’s going to skyrocket your brand. The only problem is — you need writers to get the job done. There are plenty of options when it comes to finding writers and editors, including hiring […]
Meghan McKenzie | Posted on
9 min read
Running an agency is an exercise in managing multiple priorities. You’ve got demanding clients, tight deadlines and a network of staff members and freelancers or content vendors to manage, all while keeping your competitive edge so the next “new kid on the block” agency doesn’t steal your best customers. One of the best ways to […]
Meghan McKenzie | Posted on
10 min read
Online shopping has grown by almost 50% in the last five years, and in 2019, more than 1.9 billion people worldwide will turn to the web to make purchases. By 2021, that number is expected to climb to 2.14 billion. With a growing number of potential customers, it’s not surprising that competition in the eCommerce […]
8 min read
Freelance writers often fall hard on either side of the fence when it comes to ideation. Either they love to come up with article ideas for clients or they hate it and prefer to work with clients who do the ideation first. And while there are definitely benefits to both scenarios, writers that are fast […]
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