New Case Study
A leader in the online vision care space, 1-800 Contacts had already built a robust content ecosystem featuring educational articles, detailed product pages, and user-friendly browsing experiences
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3 min read
Google rained a parade of algorithm changes on its search engine last year, all aimed at improving the results by devaluing content mills and link farms. This shook up search engine optimization (SEO) for many who found old tactics no longer worked. Fortunately, you can still win at SEO with articles and blog posts, especially […]
Rick Leach | Posted on
18 min read
Learn healthcare content marketing tips for strategy, claims, SMEs, AI review, patient stories, AEO, and final publishing checks.
Rick Leach | Posted on
18 min read
Financial services content marketing needs more than rankings. Learn how to build finance content with stronger sourcing, claim discipline, SME input, and review workflows.
Rick Leach | Posted on
14 min read
Content writing isn’t dying — generic AI drafting as a premium service is. See what buyers actually pay for and why editorial systems win.
Rick Leach | Posted on
16 min read
AI content governance is how you keep “looks done” from meaning “ready to publish.” A practical framework of rules, roles, and review gates that actually hold.
Rick Leach | Posted on
15 min read
The easy question is whether to outsource blog writing. The harder one is what to outsource. Most marketing teams reach for outside help when capacity gets tight, but capacity is rarely the only thing in play. The decision sits on top of strategy, briefing, voice, and review — and the cleaner you are about which […]
Rick Leach | Posted on
10 min read
When teams start using AI for content, the pattern is predictable. Someone decides an LLM can produce a passable draft in minutes. Word spreads. Soon, people across the organization are prompting their way through content tasks, each with their own approach, their own shortcuts, their own assumptions about what “good enough” means. This feels like […]
Rick Leach | Posted on
16 min read
Human-led, AI-assisted content is the only viable strategy for businesses that want to stay competitive in an increasingly AI-driven content landscape. Right now, boardrooms and marketing teams are stuck in a polarized debate that misses the point. On one side are the efficiency absolutists. They look at artificial intelligence and see a magic button that […]
Richard Leach | Posted on
13 min read
According to HubSpot’s 2024 State of Generative AI & How It Will Revolutionize Marketing study, 56% of marketers who use generative AI for content creation say it performs better than content created without it. So, what are the other 44% getting wrong? Chances are, they’re prioritizing quantity over quality. AI has made it astoundingly easy […]
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