For years, we’ve been told that the use of multimedia can be an effective way to rank highly in the SERPs. Both SMBs and massive corporations rely on healthy doses of video marketing to proliferate their messages nowadays. In the video marketing realm, YouTube is the undisputed king. As such, it’s important to focus a […]

Obviously, Twitter is massively important to marketers that need quick results without spending much money. Many think that social media moves too quickly for most SEO technicians to take advantage of their usual tactics for higher rankings in the SERPs. Realistically, your tweets can show up in high places in Google’s search results if you […]

Recently, the use of off-page SEO techniques to improve organic search rankings has overshadowed traditional factors like keywords and meta tags. While quality indicators like authoritative organic links and social media clout are important, good on-page SEO is nevertheless still quite critical. Pushing on-page SEO to the back burner is a mistake that should be […]

Business owners and SEO specialists spend a ton of time focusing on the right moves that they end up neglecting to avoid the wrong ones. Search engines have become so advanced today that they’re a lot more forgiving of what used to be considered SEO errors on the part of webmasters. However, that doesn’t mean […]

By now, the mechanics of sound SEO on a global or at least national scale are well-understood by the majority of content marketers. As long as you deliver solid content that’s formatted properly and features sound link structure, there’s a good chance you’ll see results. In the rush to capitalize on the worldwide potential of […]

For the proactive content marketer, excelling under present circumstances is never good enough. To be truly effective, one must skate to where the puck will be rather than where it is right now. One of the biggest challenges for SEOs and content marketers at every level is matching content with intent. Search engines continue to […]