So, you want to hire a writer. Hiring outside help is a phenomenal way to boost marketing efforts while ensuring your brand is in experienced, linguistically capable hands — but writers aren’t all created the same. In fact, there are several different types of writers, all of whom have their own strengths, weaknesses and areas […]

As much as I like to avoid cliches, there’s truth in them, and sometimes they’re just the best way of saying something. We all know — quality content is king. As noted by Forbes, “It’s what separates the winners from the losers online; it’s what will help your site rank well in the search engines, […]

Content is king. As noted by AdWeek, “Consumers have flat-out become fatigued with the standard fare historically represented in brand marketing.” Companies must find a way to create content that breaks the mold, engages potential customers and ultimately drives increased revenue. And, with over 70 percent of companies outsourcing content creation, finding the best outsourcing […]

Spontaneity has its place. If you’re deciding between tacos and Thai for dinner, wavering between a Cosmo or Stella or pondering how long you’ll stay on the ski slope, winging it is just fine. If you’re funneling your hard-earned resources into content planning, you might want to invest more than the quarter you’re using for […]

Have you ever had a nightmare where you wandered in the desert for days choking on sand and gasping for water, but try as you might, you never seem to get off the same dune you’ve been endlessly trudging up? A scene from A Far Place? When you’re covering your channels in content without a […]

Summer has traditionally been the season for hitting the beach, running away to the mountains or just taking the phone off the hook and relaxing at home. Social media doesn’t go on vacation, however, and taking a break in your content marketing might significantly hurt the brand you’ve spent years carefully building up. Without regular […]

Content marketing isn’t just for pushing your site to the top of search engine rankings. It’s also a valuable tool you can use to move customers from considering a purchase to actually buying. To get the most out of your content marketing efforts, you need to create different types of content for each stage of […]

We all know that headings, images, bullet points and other elements can make your content stand out and seem attractive, but we shouldn’t forget about the readability of the actual text itself. Overly wordy or fancy phrasing can put readers off. On the other hand, too simple a writing style may make your website appear […]