If you want your business to rank well on search engines, your content must appeal to your audience and establish you as an expert in your niche. But effective B2B content marketing ideas aren’t always easy to come by. They must be intriguing enough to generate traffic, offer plenty of value so audiences stick around, […]

While there is currently no industry standard, updating or refreshing website content every 3-6 months is an excellent best practice. This general guideline helps ensure accuracy, recency, and helpfulness. Ideally, content updates will be tied to performance, meaning pages should be constantly updated based on how they are performing. The most important things are to: […]

It’s hardly a secret that content marketing is an incredibly effective strategy for growing your blog or business. Compared to outbound marketing, it generates three times as many leads at less than half the cost. It’s no wonder so many blogs and companies are leveraging it to improve search rankings, increase website traffic and keep the leads […]

Freelance writing is the kind of career that you can pursue from anywhere. It’s flexible enough that you can craft prose from your corner café or couch (and many of us do), but you can also fling your doors wide open and write from pretty well any destination in the world. This month, Writer Spotlight […]

No matter what you sell, you need content to educate people about your company and persuade them to call, click, email or buy. With so many firms publishing the same type of content, however, it’s easy to get lost in the shuffle. One way to stand out from the crowd is to hire subject matter […]

The sheer amount of content out there is unprecedented and kind of overwhelming. Every brand wants to stand out. Every business wants to rank. Almost everyone is pumping out content to do it.  What does this mean for you?  It means your audience isn’t just consuming, they’re comparing. The question really isn’t if you should […]