New Case Study
A leader in the online vision care space, 1-800 Contacts had already built a robust content ecosystem featuring educational articles, detailed product pages, and user-friendly browsing experiences
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6 min read
Check out these writing tips to reassure potential customers and increase conversions. Whether it’s a new product or service customers aren’t sure they want, or a purchase they are hesitant about because of negative online reviews, explore these top ways to reassure customers and build consumer confidence. Target Audience or Customers: What’s the Difference? Customers […]
7 min read
It’s an easy mistake. A client asks you to write a product description and call to action (CTA). But it’s for the wrong market or they have specifics they didn’t tell you about and their conversion rates don’t jump – so of course it’s your fault. Writing descriptions with CTAs shouldn’t be that difficult, right? […]
4 min read
We all know that headings, images, bullet points and other elements can make your content stand out and seem attractive, but we shouldn’t forget about the readability of the actual text itself. Overly wordy or fancy phrasing can put readers off. On the other hand, too simple a writing style may make your website appear […]
Nizam Uddin | Posted on
9 min read
Your online presence is crucial for any marketing strategy. Your website, in particular, is often the first thing potential customers see when they encounter your brand online. It’s no secret your site plays a big role in driving conversions. And yet, many brands neglect the holy grail of web conversions: landing pages. Landing pages are […]
3 min read
The new year is just around the corner. It is that time of the year to make New Year’s resolutions. Well… If I want to be truly honest with myself, I never actually fulfill any of my resolutions. Maybe that will change this year if I call them goals instead of resolutions. Maybe not, but […]
3 min read
SEO benefits are plainly obvious, yet a high number of companies still shy away from using SEO tactics in marketing efforts. It’s hard to understand why SEO would ride in the back seat of the marketing van when over half of all shoppers begin online purchases with search engines. Among those searching shoppers, 70% choose […]
3 min read
Whatever your wheelhouse, blogging is still a highly effective way to get your message across to followers and raise your profile on the web. Most blogging campaigns don’t fail for lack of effort or good intentions. The reality is that far too many bloggers neglect the nuts and bolts underneath the hood that will ensure […]
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