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3 Ways to Make Sure Your Website Evolves

Many business owners may view their online presence as a static state: once you build an effective website, the emphasis is no longer placed on changing or adapting this presence. As the most successful businesses have found, however, the online environment is not well-suited for a company that resists change. As the trends and shapes […]

What Is the Value of Community for Ecommerce?

Anyone involved in an online community understands how important regular interaction with fellow community members really is. An important aspect of these communities is the blog. An engaging and relevant blog post acts as a cohesive element that helps community members bond, provides topics for chat and relevant to its members. Community members rely on these posts for […]

Don’t Just “Write What You Know”

Content marketing is a struggle for many small businesses. But unless you’re wanting to trade in your first born to pay for Google Ads, content marketing is vital for any strong SEO plan. I often give people the advice “write what you know.” It’s concise, but honestly, it’s a bit of a cop out from […]

10 Reasons Why Freelancers Are the Answer

Blog posts. Website content. Reports. White papers. Grant proposals. Business plans. Sales letters. So much to write, so little time. Sound familiar? Maybe it’s time to bring in reinforcements. Hiring a freelance writer just may be the answer, but don’t take my word for it. Here are ten reasons why you should hire a freelance […]

8 Interesting Facts Every eCommerce Operator Should Know

Over the last decade or two, ecommerce operations have grown exponentially, going from an industry dominated largely by Amazon to billions of companies around the world. As ecommerce continues to develop, so does what it takes to stay competitive in a global market. These eight facts will help you make sure you know where you […]

Trust vs. Control in the Client / Writer Relationship| Part 1

“You can’t always get what you want But if you try sometimes you just might find You get what you need” -The Rolling Stones When it comes to content marketing, there is a complex dynamic between the client and the writer. Clients are investing in content that will provide positive growth for their product, their company, […]

How to Pull the Trigger: Perfecting Your Sales Funnel

Target Locked: Fire When Ready The idea of a trigger brings to mind images of water guns, or even the increasingly controversial warnings attached to potentially disturbing content. When consuming content, a person’s engagement with the content causes or triggers a reaction that produces a result, whether positive or negative. This is what a marketer means by trigger: it […]

The Do’s and Don’ts of Metadata

Do you ever wonder how search engines find your website? There’s this thing called metadata, mysterious to many internet users, that tells search engines what’s on your website. Metadata is data that describes the content of your website. The blurb that shows up on a search engine page and on social media is metadata, but other […]

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