2 min read
Content marketing is a struggle for many small businesses. But unless you’re wanting to trade in your first born to pay for Google Ads, content marketing is vital for any strong SEO plan. I often give people the advice “write what you know.” It’s concise, but honestly, it’s a bit of a cop out from […]
4 min read
Blog posts. Website content. Reports. White papers. Grant proposals. Business plans. Sales letters. So much to write, so little time. Sound familiar? Maybe it’s time to bring in reinforcements. Hiring a freelance writer just may be the answer, but don’t take my word for it. Here are ten reasons why you should hire a freelance […]
3 min read
Over the last decade or two, ecommerce operations have grown exponentially, going from an industry dominated largely by Amazon to billions of companies around the world. As ecommerce continues to develop, so does what it takes to stay competitive in a global market. These eight facts will help you make sure you know where you […]
6 min read
“You can’t always get what you want But if you try sometimes you just might find You get what you need” -The Rolling Stones When it comes to content marketing, there is a complex dynamic between the client and the writer. Clients are investing in content that will provide positive growth for their product, their company, […]
3 min read
Target Locked: Fire When Ready The idea of a trigger brings to mind images of water guns, or even the increasingly controversial warnings attached to potentially disturbing content. When consuming content, a person’s engagement with the content causes or triggers a reaction that produces a result, whether positive or negative. This is what a marketer means by trigger: it […]
3 min read
Do you ever wonder how search engines find your website? There’s this thing called metadata, mysterious to many internet users, that tells search engines what’s on your website. Metadata is data that describes the content of your website. The blurb that shows up on a search engine page and on social media is metadata, but other […]
2 min read
You have a blog, and now you want to please your audience and make a little money. But as time goes by your traffic stays low. Here are three ways you could be driving traffic away. 1. Not Enough Content You may be posting daily, but are you providing enough content? Your posts need to be […]
4 min read
Blogs have rapidly become a critical part of the online marketing world. A well written blog increases the outreach of your brand and directly leads to new customers and sales. Creating a high quality blog isn’t difficult, but it does require that you obey certain guidelines. If you are looking to build a better blog […]
3 min read
You have taken the time to put together a well-written press release, but aren’t getting the results you were hoping for. What could have gone wrong? One possible reason for the lack of readership could have something to do with the fact that it hasn’t been picked up by the search engines. There are plenty […]
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