Landing page copywriting requires a lot of technique infused with a heady dose of artistic flair. You need a writer who can convey the best aspects of your product or service to consumers and convince them to buy in; numbers and data work, but only if they’re buoyed by emotion. People want a reason to […]

So, you want to hire a writer. Hiring outside help is a phenomenal way to boost marketing efforts while ensuring your brand is in experienced, linguistically capable hands — but writers aren’t all created the same. In fact, there are several different types of writers, all of whom have their own strengths, weaknesses and areas […]

It’s hard to believe it’s been 2 weeks since SMX East wrapped up in NYC. We were there exhibiting and showing off our self-serve content marketplace as well as our fully-managed enterprise writing services. It was a great experience for a number of reasons. We loved meeting hundreds of great folks at the conference and […]

Content is king. As noted by AdWeek, “Consumers have flat-out become fatigued with the standard fare historically represented in brand marketing.” Companies must find a way to create content that breaks the mold, engages potential customers and ultimately drives increased revenue. And, with over 70 percent of companies outsourcing content creation, finding the best outsourcing […]

It’s my first day back in the office today after attending INBOUND 2017 in Boston with the Crowd Content team, and I want to share some of my experiences. If INBOUND 2017 had a recurring theme, it’s that you need to be authentic and true to yourself and your company in how you communicate with […]

The TL;DR version is this: what you set for your goal conversion rate probably isn’t perfect. Even if you did some base research and followed smart goal-setting principles, this is a moving target that should be slightly different for every piece of your funnel, and most content marketers don’t delve quite that deep. First, because […]