Meghan McKenzie | Posted on
9 min read
Content marketing is driven by a quest for the best possible ROI. What you get in return for your investment determines which strategies stick. After all, no one wants to throw good money after bad, and funneling your financial commitment toward the channels that work best is the smartest play you can make. What does […]
12 min read
Dashboard Your Dashboard makes it easy and quick to see what’s happening with your recent content orders. Recent Activity Easily view recent activity on your account. We’ve added intuitive icons that tell you when orders are placed, picked up by writers, dropped by writers, or ready for review. Simply hover over an activity item to […]
3 min read
RSS, which stands for Rich Site Summary or Really Simple Syndication, is a way of letting your audience know when you have a new blog post, news article, video, podcast or product on your site. This protocol is more than 16 years old now, and it was one of the most popular methods early bloggers […]
Drew Berger | Posted on
3 min read
You might have heard… it’s not a bad time to start an ecommerce business. The industry is growing fast, there’s little overhead involved with a purely digital online store, and more people are doing their shopping online every day, in all sectors. But people that rush into entrepreneurship don’t often take the time to consider […]
Drew Berger | Posted on
3 min read
The public praise of content marketing is difficult to ignore: one set of data suggests that a brand that publishes 15 new blog posts per month will see 1200 new leads per month, on average. Somewhere along the way, however, marketers are taking this to mean that simply posting a blog or two a week is […]
3 min read
How often do you send an email straight to the trash without opening it? If you’re like most people, it probably happens to you dozens of times every day. Unfortunately, in today’s busy world, many emails that aren’t absolutely essential are delegated to the trash can instead of claiming a few seconds of a reader’s […]
4 min read
Many freelancers don’t think of themselves as small businesses, simply because the term “small business” conjures up images of a cute little storefront on a quiet small town street. While this is true for a quaint bakery, it’s also true for those of us who sit at home, typing relentlessy away at our computers. When we begin […]
2 min read
There is a tricky relationship between traditional marketing content on websites and email marketing content. Email content has the advantage of having better organic reach, but it is less likely to engage your audience. Traditional marketing content is more engaging, in part because your audience usually takes independent action in order to view that content. […]
2 min read
There are more platforms for content marketing today than there were even a few years ago. Between business web pages, blogs, online newsletters, and the glut of new social media options, the available content marketing options are nearly limitless. Unfortunately, there are also a growing number of hindrances to content marketing like the Google Panda […]
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