Email dates back more than four decades, but it’s still got a lot to offer for businesses that want to connect authentically and powerfully with a target audience. If you think the email list is dead (or even dying) as a marketing tactic, think again. It’s alive and well, even among younger generations. According to […]

Words aren’t just words. These tiny bundles of potential have the power to make or break your business. Hiring a freelance content writer means you’re investing in that potential, but how will you find a content partner you can trust? The path to incredible content is best traveled with care, and selecting a writer is just […]

Bad writing costs big money. As noted by a recent article from the Daily Beast, businesses are losing almost $400 billion each year to confusing content, poorly-written prose and awful emails. Why? Because the sheer amount of writing now required for even small and midsize businesses makes this impossible to avoid: Any content created for […]

What do you do when you have a story but aren’t sure how to tell it? When you have a killer idea burning a hole in your brain, you find someone who can give your tale the literary genius it deserves. In short, you get a ghostwriter. Everyone from Richard Branson to Michelle Obama has […]

Content is king. As noted by AdWeek, “Consumers have flat-out become fatigued with the standard fare historically represented in brand marketing.” Companies must find a way to create content that breaks the mold, engages potential customers and ultimately drives increased revenue. And, with over 70 percent of companies outsourcing content creation, finding the best outsourcing […]

Quality content production is not a simple process. If you want results in content marketing, you need top-notch content that hits the mark, speaks to your audience and engages each reader. Creating this same calibre of content at scale is a challenging proposition. Many brands depend on content agencies or services to hit the volume […]