New Case Study
A leader in the online vision care space, 1-800 Contacts had already built a robust content ecosystem featuring educational articles, detailed product pages, and user-friendly browsing experiences
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13 min read
The early days of SEO might be called the Wild West days of SEO. The fastest guns might have ruled the towns of the old west, but the fastest and most prolific keyword stuffers ruled digital marketing once upon a time. But those days are gone, and while there’s no new sheriff in town, Google […]
Rick Leach | Posted on
12 min read
If you’ve seen celebrity tell-alls on the shelves at your local bookstore, you’ve probably seen the results of ghostwriting jobs firsthand. In fact, according to Joe Queenan’s essay, which was published by The New York Times, public figures such as Nancy Reagan, Charles Barkley, Lee Iacocca, and the Mayflower Madam have all hired professional ghostwriters to […]
12 min read
Producing great content is a necessary part of digital marketing, but staying competitive takes a lot of work. Here’s how outsourcing can help. Content marketing is constantly evolving, and it’s not going away. It’s now one of the pillars of a business’s overall digital marketing efforts. If you want to be found online, you need […]
9 min read
Search engine optimization, commonly called SEO, is a set of techniques used to improve a website’s search engine rankings. The higher your pages rank, the more visitors you’re likely to attract, leading to increased sales. Although social media usage doesn’t directly influence your page rankings, it can help you drive more traffic to your website, […]
6 min read
There are now some 3.5 billion people across the planet who are lucky enough to have internet access. That’s a whopping 45% or so of the population. The advent of the world wide web has led to unprecedented globalization, but as businesses expand their reach, they’re also learning about the power of local SEO. Most […]
Meghan McKenzie | Posted on
9 min read
Running an agency is an exercise in managing multiple priorities. You’ve got demanding clients, tight deadlines and a network of staff members and freelancers or content vendors to manage, all while keeping your competitive edge so the next “new kid on the block” agency doesn’t steal your best customers. One of the best ways to […]
7 min read
Email dates back more than four decades, but it’s still got a lot to offer for businesses that want to connect authentically and powerfully with a target audience. If you think the email list is dead (or even dying) as a marketing tactic, think again. It’s alive and well, even among younger generations. According to […]
Meghan McKenzie | Posted on
9 min read
Words aren’t just words. These tiny bundles of potential have the power to make or break your business. Hiring a freelance content writer means you’re investing in that potential, but how will you find a content partner you can trust? The path to incredible content is best traveled with care, and selecting a writer is just […]
6 min read
Bad writing costs big money. As noted by a recent article from the Daily Beast, businesses are losing almost $400 billion each year to confusing content, poorly-written prose and awful emails. Why? Because the sheer amount of writing now required for even small and midsize businesses makes this impossible to avoid: Any content created for […]
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