Running an agency is an exercise in managing multiple priorities. You’ve got demanding clients, tight deadlines and a network of staff members and freelancers or content vendors to manage, all while keeping your competitive edge so the next “new kid on the block” agency doesn’t steal your best customers. One of the best ways to […]

Email dates back more than four decades, but it’s still got a lot to offer for businesses that want to connect authentically and powerfully with a target audience. If you think the email list is dead (or even dying) as a marketing tactic, think again. It’s alive and well, even among younger generations. According to […]

Words aren’t just words. These tiny bundles of potential have the power to make or break your business. Hiring a freelance content writer means you’re investing in that potential, but how will you find a content partner you can trust? The path to incredible content is best traveled with care, and selecting a writer is just […]

Bad writing costs big money. As noted by a recent article from the Daily Beast, businesses are losing almost $400 billion each year to confusing content, poorly-written prose and awful emails. Why? Because the sheer amount of writing now required for even small and midsize businesses makes this impossible to avoid: Any content created for […]

What do you do when you have a story but aren’t sure how to tell it? When you have a killer idea burning a hole in your brain, you find someone who can give your tale the literary genius it deserves. In short, you get a ghostwriter. Everyone from Richard Branson to Michelle Obama has […]

Content is king. As noted by AdWeek, “Consumers have flat-out become fatigued with the standard fare historically represented in brand marketing.” Companies must find a way to create content that breaks the mold, engages potential customers and ultimately drives increased revenue. And, with over 70 percent of companies outsourcing content creation, finding the best outsourcing […]