New Case Study
A leader in the online vision care space, 1-800 Contacts had already built a robust content ecosystem featuring educational articles, detailed product pages, and user-friendly browsing experiences
Read the Case Study 
6 min read
Bad writing costs big money. As noted by a recent article from the Daily Beast, businesses are losing almost $400 billion each year to confusing content, poorly-written prose and awful emails. Why? Because the sheer amount of writing now required for even small and midsize businesses makes this impossible to avoid: Any content created for […]
Meghan McKenzie | Posted on
3 min read
What do you do when you have a story but aren’t sure how to tell it? When you have a killer idea burning a hole in your brain, you find someone who can give your tale the literary genius it deserves. In short, you get a ghostwriter. Everyone from Richard Branson to Michelle Obama has […]
Meghan McKenzie | Posted on
8 min read
Content is king. As noted by AdWeek, “Consumers have flat-out become fatigued with the standard fare historically represented in brand marketing.” Companies must find a way to create content that breaks the mold, engages potential customers and ultimately drives increased revenue. And, with over 70 percent of companies outsourcing content creation, finding the best outsourcing […]
Meghan McKenzie | Posted on
9 min read
Content marketing is driven by a quest for the best possible ROI. What you get in return for your investment determines which strategies stick. After all, no one wants to throw good money after bad, and funneling your financial commitment toward the channels that work best is the smartest play you can make. What does […]
7 min read
Product descriptions outranked pictures and customer reviews as a top-influencing content factor for buyers considering a purchase on an ecommerce site. With Google just as likely to return a product page as it is a category page on the search engine results (SERP), merchants have an opportunity to optimize their products for better ranking. Google […]
Sarah Stasik | Posted on
10 min read
I used to believe I was great at doing multiple things at once and that gave me an edge over the competition, whether it was during my corporate career or my later freelance writing career. It turns out that everything I thought about multitasking was probably a myth, and the same might be true for […]
Carlos Meza | Posted on
13 min read
Quality content production is not a simple process. If you want results in content marketing, you need top-notch content that hits the mark, speaks to your audience and engages each reader. Creating this same calibre of content at scale is a challenging proposition. Many brands depend on content agencies or services to hit the volume […]
Meghan McKenzie | Posted on
7 min read
With great power comes great responsibility. You’ve been given the magnificent gift of your company’s content marketing budget. Now what? First, take your content strategy’s temperature. What worked last year? What didn’t? Then, armed with that knowledge (and a plan as to how you’ll up your game over the next 365 days), decide how you’ll […]
18 min read
Large-scale content projects can produce valuable results for organizations when executed well. However, too many project leaders underestimate the task at hand, causing major issues along the way or, worse, total failure. Plan, prepare and test early on to save yourself time and money down the road. Leverage technology to boost efficiency and keep your […]
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