Challenges of Managing Freelance Writers Directly and How to Overcome Them

Meghan McKenzie | Posted on Nov 07, 2019

6 min read

With today’s content-heavy digital strategies, hiring freelance writers can be an ideal way to get the high-quality, high-volume, publication-ready text you need for your website or blog. Unfortunately, managing freelance writers, especially at scale, can create challenges that marketing teams are unprepared to handle. Before you decide whether freelance writers are a good fit for your […]

How to Find and Succeed With Freelance Copywriting Jobs

Nissa Wallace | Posted on Oct 17, 2019

7 min read

With industry giants and mom-and-pop shops alike generating larger and larger percentages of their sales online, more opportunities are opening up for freelance copywriters. For many writers, freelancing is the dream: creating your own schedule, writing in your pajamas, ditching that awful rush-hour commute. Still, jumping into the freelance waters can be like plunging headfirst into […]

What Are the Key Benefits to Long-Form Content for SEO?

Eric Hoppe | Posted on Oct 10, 2019

13 min read

Most web marketers will tell you that these days, long-form content for SEO is king. Long gone are the days when agencies cranked out threadbare, 500-word posts crammed with keywords designed to increase their clients’ search engine rankings. Today, it’s all about information-rich, keyword-savvy copy that fully satisfies searcher intent. According to Orbit Media’s 2021 […]

7 Tips for How to Write SEO Content

Eric Hoppe | Posted on Oct 03, 2019

13 min read

The early days of SEO might be called the Wild West days of SEO. The fastest guns might have ruled the towns of the old west, but the fastest and most prolific keyword stuffers ruled digital marketing once upon a time. But those days are gone, and while there’s no new sheriff in town, Google […]

Ghostwriting Jobs 101: How They Work, Where to Find Them and How to Thrive

Rick Leach | Posted on Sep 25, 2019

12 min read

If you’ve seen celebrity tell-alls on the shelves at your local bookstore, you’ve probably seen the results of ghostwriting jobs firsthand. In fact, according to Joe Queenan’s essay, which was published by The New York Times, public figures such as Nancy Reagan, Charles Barkley, Lee Iacocca, and the Mayflower Madam have all hired professional ghostwriters to […]

Tips for Getting Amazing Results with Content Outsourcing

Eric Hoppe | Posted on Sep 19, 2019

12 min read

Producing great content is a necessary part of digital marketing, but staying competitive takes a lot of work. Here’s how outsourcing can help. Content marketing is constantly evolving, and it’s not going away. It’s now one of the pillars of a business’s overall digital marketing efforts. If you want to be found online, you need […]

Want Success With Local Landing Pages? Learn How to Avoid These Pitfalls

Eric Hoppe | Posted on May 21, 2019

6 min read

There are now some 3.5 billion people across the planet who are lucky enough to have internet access. That’s a whopping 45% or so of the population. The advent of the world wide web has led to unprecedented globalization, but as businesses expand their reach, they’re also learning about the power of local SEO. Most […]

How Missing Content Deadlines Impacts Marketing Agencies in a Big Way (and What You Can Do About It)

Meghan McKenzie | Posted on May 14, 2019

9 min read

Running an agency is an exercise in managing multiple priorities. You’ve got demanding clients, tight deadlines and a network of staff members and freelancers or content vendors to manage, all while keeping your competitive edge so the next “new kid on the block” agency doesn’t steal your best customers. One of the best ways to […]

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