New Case Study
A leader in the online vision care space, 1-800 Contacts had already built a robust content ecosystem featuring educational articles, detailed product pages, and user-friendly browsing experiences
Read the Case Study 
6 min read
They say it takes a village, but when it comes to writing content, a crowd can do pretty amazing things. As we begin wrapping up another great year on the platform, it seems fitting that one of the final spotlights of 2021 shines on one of the very first members of our talented group. Meet […]
Richard Leach | Posted on
12 min read
Creating a single piece of well-written, effective content isn’t an easy task, but dozens? Hundreds? It’s an enormous project that requires a solid strategy for scaling. When done correctly, scaling your content creation can: Scaling can’t be done by just hiring a couple of writers and editors and pointing them at a content calendar. To […]
Jameson Worth | Posted on
16 min read
The sheer amount of content out there is unprecedented and kind of overwhelming. Every brand wants to stand out. Every business wants to rank. Almost everyone is pumping out content to do it. What does this mean for you? It means your audience isn’t just consuming, they’re comparing. The question really isn’t if you should […]
5 min read
These days, you’re more likely to see a semicolon winking at you in casual messages than in an article or blog post. Many writers are unsure of how to use a semicolon; it’s easier to simply avoid it. Notice what we just did? 😉 Once you understand how a semicolon works, this endearing little symbol […]
6 min read
You’re writing a feature on the Summer Olympics or a blog post about the winter solstice. But — wait. Are seasons capitalized? Many writers are uncertain whether the words winter, spring, summer and autumn begin with a capital letter. You’re not alone if you turn to Google to answer the question. Let’s clear up the capitalization confusion […]
5 min read
As a freelance writer, you’re probably familiar with the charms of working at home: the short morning commute to your desk, the flexible dress code, and the pleasure of having your pet as an office mate. Still, writing is a solo gig, and when you’re spending hours working alone, it’s understandable if you start talking […]
Meghan McKenzie | Posted on
9 min read
One of the best ways to boost your credibility as a writer is to deliver pristine copy. Online grammar tools and spellcheckers can only do so much, however, so we’ve compiled some essential proofreading tips and tricks. Proofreading requires a serious commitment of time and attention to detail, but it pays off in the long […]
Krista Morris | Posted on
10 min read
Fluff in writing refers to unnecessary language that adds length without adding meaning. Writers and editors might also call fluffy writing filler, padding, verbosity, wordiness, tautology or empty qualifiers. The result is readers spend more time parsing words and less time absorbing value. So, why does fluff matter? Fluff wastes space and reduces clarity. However, […]
15 min read
There’s a lot of money to be made writing blog posts, landing pages, product descriptions and the like for all types of businesses, but there’s also a lot to learn before you can begin. This guide is intended to walk you through the basics so you can see success and start earning money with freelance […]
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