5 min read
These days, you’re more likely to see a semicolon winking at you in casual messages than in an article or blog post. Many writers are unsure of how to use a semicolon; it’s easier to simply avoid it. Notice what we just did? 😉 Once you understand how a semicolon works, this endearing little symbol […]
6 min read
You’re writing a feature on the Summer Olympics or a blog post about the winter solstice. But — wait. Are seasons capitalized? Many writers are uncertain whether the words winter, spring, summer and autumn begin with a capital letter. You’re not alone if you turn to Google to answer the question. Let’s clear up the capitalization confusion […]
5 min read
As a freelance writer, you’re probably familiar with the charms of working at home: the short morning commute to your desk, the flexible dress code, and the pleasure of having your pet as an office mate. Still, writing is a solo gig, and when you’re spending hours working alone, it’s understandable if you start talking […]
Meghan McKenzie | Posted on
9 min read
One of the best ways to boost your credibility as a writer is to deliver pristine copy. Online grammar tools and spellcheckers can only do so much, however, so we’ve compiled some essential proofreading tips and tricks. Proofreading requires a serious commitment of time and attention to detail, but it pays off in the long […]
15 min read
There’s a lot of money to be made writing blog posts, landing pages, product descriptions and the like for all types of businesses, but there’s also a lot to learn before you can begin. This guide is intended to walk you through the basics so you can see success and start earning money with freelance […]
11 min read
The decision to create and publish an eBook can be driven by several factors that have to be weighed against the cost of creating an eBook. Maybe you want to create something valuable to offer your existing audience. Maybe you want to use an eBook as a lead magnet that you promote via social media, […]
Meghan McKenzie | Posted on
10 min read
In many ways, content writing is as much of an art as a skill. Yes, writers with natural talent can succeed, but it’s also possible to learn the ins and outs of content writing and apply skills and knowledge in a way that works. This is especially true as best practices continue to change and […]
Meghan McKenzie | Posted on
10 min read
Content writing and copywriting sound like interchangeable terms, and while their domains may overlap on occasion, they’re two different things that serve two distinct functions. Put simply, good content writing engages the reader by providing informative and educational content about your industry and brand. Good copywriting compels the reader to take a specific action, such […]
Meghan McKenzie | Posted on
10 min read
In mid-2019, more than 800,000 merchants across the globe were using Shopify. With COVID-19 pushing online shopping to even new heights, Shopify saw more growth in early 2020. Whether you’re launching your first ecommerce shop or you’ve been a Shopify mainstay for some time, you may be looking to differentiate yourself from the growing crowd […]
Receive expert advice on content creation, SEO and content marketing delivered to your inbox each week.