Businesses that lead the pack in content marketing experience up to 7.8 times more traffic on websites than those that don’t. Understanding the legal ramifications of offline and online marketing claims –€” and knowing when to hold back or remain transparent –€” is one key to becoming an industry leader. With honest, legal content marketing, […]

In the world of publishing, just working with great writers isn’t enough. The pros know this, and that’s why they always pair great writers with experienced editors to ensure the final product is ready to wow their audience. Editors can help in many ways, from fixing grammar and syntax errors that slip through to keeping […]

You might have heard… it’s not a bad time to start an ecommerce business. The industry is growing fast, there’s little overhead involved with a purely digital online store, and more people are doing their shopping online every day, in all sectors. But people that rush into entrepreneurship don’t often take the time to consider […]

The public praise of content marketing is difficult to ignore: one set of data suggests that a brand that publishes 15 new blog posts per month will see 1200 new leads per month, on average. Somewhere along the way, however, marketers are taking this to mean that simply posting a blog or two a week is […]

If you have been diligently trying to keep up with the many online marketing predictions pertaining to common content and branding practices, you are not alone. While there are endless ideas available on what changes to expect, here are three of the more interesting online marketing predictions. 1. Content Grows Up According to Jayson DeMers, […]

Often at the center of much confusion is the interchanging use of the terms ‘content marketing’ and ‘content marketing strategy.’ In fact, for most people, the difference actually has little relevance. However, for those who are in charge of deciding the direction of their online marketing efforts and those who work in the industry of […]