New Case Study
A leader in the online vision care space, 1-800 Contacts had already built a robust content ecosystem featuring educational articles, detailed product pages, and user-friendly browsing experiences
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Drew Berger | Posted on
3 min read
It’s pretty difficult to stay on top of the latest updates to the ever-changing world of SEO, but one issue has really garnered some particular confusion: keyword ratios. With the issue of keyword ratios as variable as it has been in the world of SEO, it’s often difficult to keep track of the current state […]
6 min read
In the world of publishing, just working with great writers isn’t enough. The pros know this, and that’s why they always pair great writers with experienced editors to ensure the final product is ready to wow their audience. Editors can help in many ways, from fixing grammar and syntax errors that slip through to keeping […]
Drew Berger | Posted on
3 min read
You might have heard… it’s not a bad time to start an ecommerce business. The industry is growing fast, there’s little overhead involved with a purely digital online store, and more people are doing their shopping online every day, in all sectors. But people that rush into entrepreneurship don’t often take the time to consider […]
6 min read
Writers who want to cultivate their own private clients must have a website. It serves as a resume, sales pitch, writer’s bio and more. If you’re a freelance writer and don’t yet have a website, or if your site is outdated, here are the essential pages that make a great writer website for landing your […]
Drew Berger | Posted on
3 min read
The public praise of content marketing is difficult to ignore: one set of data suggests that a brand that publishes 15 new blog posts per month will see 1200 new leads per month, on average. Somewhere along the way, however, marketers are taking this to mean that simply posting a blog or two a week is […]
3 min read
If you have been diligently trying to keep up with the many online marketing predictions pertaining to common content and branding practices, you are not alone. While there are endless ideas available on what changes to expect, here are three of the more interesting online marketing predictions. 1. Content Grows Up According to Jayson DeMers, […]
4 min read
Often at the center of much confusion is the interchanging use of the terms ‘content marketing’ and ‘content marketing strategy.’ In fact, for most people, the difference actually has little relevance. However, for those who are in charge of deciding the direction of their online marketing efforts and those who work in the industry of […]
6 min read
Establishing yourself as a freelance writer can be one of the most rewarding career choices today, but climbing the ladder of success involves making some very important decisions. The growth of your freelance writing career will depend greatly upon how you approach your work as well as whom you choose to work for. Strategy, planning […]
3 min read
Medium has some revolutionary ideas. For instance, on its dashboard and elsewhere, it does not refer to writing as blog posts or content. You’re not merely a content writer, you’re a creator of stories. Medium calls your work stories, as in Medium wants your stories. The platform makes it possible for students, entrepreneurs, moguls and nomads to get […]
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