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Optimizing Your Content to Match User Keyword Search Intent

Although Google hasn’t revealed exactly how its algorithm works, the company’s employees often provide insight into how website owners can improve their page rankings. Hundreds of factors go into determining how one-page ranks compared to all the pages competing for the same keyword, but Google’s recent updates indicate it’s important for the content on a […]

Content Outsourcing: Ways to Avoid Common Quality Problems

Content marketing is the process of planning, creating and sharing content with the people in your target audience. Sharing content with others can help you drive organic traffic to your website, convert leads into customers and keep long-term customers engaged with your brand. Although content marketing has many benefits, it can be difficult to find […]

Is Pinterest Good for SEO? How to Use Pinterest to Drive Traffic

When Pinterest launched in 2010, it quickly gained popularity as a place to share recipes, craft ideas and decorating tips. Since then, the site has been transformed from a digital bulletin board to a visual search engine, making it an important component of search engine optimization. With a few tweaks, your Pinterest profile can help […]

Writer Spotlight: Elizabeth Michael — And Now, A Musical Interlude

It’s not often that writers are in the limelight. Some may achieve fame by hitting the bestseller lists, but most practice their craft quietly behind the scenes, especially if creating content like we do around here. These blog posts, articles and product descriptions go out into the world without bylines, but they’re highly impactful for […]

How Often Should Website Content Be Updated?

While there is currently no industry standard, updating or refreshing website content every 3-6 months is an excellent best practice. This general guideline helps ensure accuracy, recency, and helpfulness. Ideally, content updates will be tied to performance, meaning pages should be constantly updated based on how they are performing. The most important things are to: […]

Why SME Review Is a Viable Solution to Scaling an Expert Project

Adding an SME review layer to your content creation plan boosts the credibility and ranking of your business’s landing pages and blogs. Find out more about Crowd Content’s SME Review process and how it can benefit your business. SME Review on Managed Projects Right now, when you choose our Managed Content services, you gain access […]

Grin and Bear It or Grin and Bare It?

Bearing Bare Bears? When thinking about bear vs bare, the correct answer is that it’s grin and bear it. But we’re not talking about actual grizzlies here. The verb “to bear” does come from a similar root as the animal “bear”: bher. It’s a proto-Indo-European word that roughly translates to “dark/brown animal” (possibly used for […]

How to Scale Content Creation

Creating a single piece of well-written, effective content isn’t an easy task, but dozens? Hundreds? It’s an enormous project that requires a solid strategy for scaling.  When done correctly, scaling your content creation can: Scaling can’t be done by just hiring a couple of writers and editors and pointing them at a content calendar.  To […]

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