New Case Study
A leader in the online vision care space, 1-800 Contacts had already built a robust content ecosystem featuring educational articles, detailed product pages, and user-friendly browsing experiences
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Carlos Meza | Posted on
11 min read
In 2023, social media is a mainstay. If you’re in marketing, you’re using it. Full stop. Businesses leverage social media because it’s effective. After all, hundreds of millions of people use sites like Facebook, Twitter, Pinterest and Instagram daily. That’s a lot of eyeballs scrolling through media feeds. And a lot of opportunities for new […]
6 min read
Dictionaries have thousands of entries, but only about 171,000 are currently in use, according to a report issued by the BBC in 2018. As a wordsmith, you probably know more of these words than most of your friends, but do you know all the tricky grammar rules that govern how you use the language on a daily […]
Nizam Uddin | Posted on
8 min read
Although Google hasn’t revealed exactly how its algorithm works, the company’s employees often provide insight into how website owners can improve their page rankings. Hundreds of factors go into determining how one-page ranks compared to all the pages competing for the same keyword, but Google’s recent updates indicate it’s important for the content on a […]
Carlos Meza | Posted on
10 min read
Content marketing is the process of planning, creating and sharing content with the people in your target audience. Sharing content with others can help you drive organic traffic to your website, convert leads into customers and keep long-term customers engaged with your brand. Although content marketing has many benefits, it can be difficult to find […]
Janna Ryan | Posted on
10 min read
When Pinterest launched in 2010, it quickly gained popularity as a place to share recipes, craft ideas and decorating tips. Since then, the site has been transformed from a digital bulletin board to a visual search engine, making it an important component of search engine optimization. With a few tweaks, your Pinterest profile can help […]
5 min read
It’s not often that writers are in the limelight. Some may achieve fame by hitting the bestseller lists, but most practice their craft quietly behind the scenes, especially if creating content like we do around here. These blog posts, articles and product descriptions go out into the world without bylines, but they’re highly impactful for […]
Rick Leach | Posted on
11 min read
While there is currently no industry standard, updating or refreshing website content every 3-6 months is an excellent best practice. This general guideline helps ensure accuracy, recency, and helpfulness. Ideally, content updates will be tied to performance, meaning pages should be constantly updated based on how they are performing. The most important things are to: […]
4 min read
Adding an SME review layer to your content creation plan boosts the credibility and ranking of your business’s landing pages and blogs. Find out more about Crowd Content’s SME Review process and how it can benefit your business. SME Review on Managed Projects Right now, when you choose our Managed Content services, you gain access […]
5 min read
Bearing Bare Bears? When thinking about bear vs bare, the correct answer is that it’s grin and bear it. But we’re not talking about actual grizzlies here. The verb “to bear” does come from a similar root as the animal “bear”: bher. It’s a proto-Indo-European word that roughly translates to “dark/brown animal” (possibly used for […]
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