Creating a single piece of well-written, effective content isn’t an easy task, but dozens? Hundreds? It’s an enormous project that requires a solid strategy for scaling.  When done correctly, scaling your content creation can: Scaling can’t be done by just hiring a couple of writers and editors and pointing them at a content calendar.  To […]

No matter what you sell, you need content to educate people about your company and persuade them to call, click, email or buy. With so many firms publishing the same type of content, however, it’s easy to get lost in the shuffle. One way to stand out from the crowd is to hire subject matter […]

The sheer amount of content out there is unprecedented and kind of overwhelming. Every brand wants to stand out. Every business wants to rank. Almost everyone is pumping out content to do it.  What does this mean for you?  It means your audience isn’t just consuming, they’re comparing. The question really isn’t if you should […]

Writing is a continual process of correcting and revising your work until it’s clear, logical and organized. A well-written article or blog post may look effortless, but a lot happens behind-the-scenes to get it to this point. Understanding the tasks involved in proofreading vs editing can strengthen your own writing abilities. Differences Between Proofreading vs […]

Comprehensive marketing strategies include many different types of optimized content. Sales funnels often begin with social media ads, pay-per-click ads and other types of microcontent. Advertorials — ads disguised as regular articles — drive traffic to landing pages; blog posts do the same thing. Then you have long-form editorials and white papers. But what are white […]