Jameson Worth | Posted on
16 min read
The sheer amount of content out there is unprecedented and kind of overwhelming. Every brand wants to stand out. Every business wants to rank. Almost everyone is pumping out content to do it. What does this mean for you? It means your audience isn’t just consuming, they’re comparing. The question really isn’t if you should […]
5 min read
These days, you’re more likely to see a semicolon winking at you in casual messages than in an article or blog post. Many writers are unsure of how to use a semicolon; it’s easier to simply avoid it. Notice what we just did? 😉 Once you understand how a semicolon works, this endearing little symbol […]
5 min read
Writing is a continual process of correcting and revising your work until it’s clear, logical and organized. A well-written article or blog post may look effortless, but a lot happens behind-the-scenes to get it to this point. Understanding the tasks involved in proofreading vs editing can strengthen your own writing abilities. Differences Between Proofreading vs […]
6 min read
Curiosity didn’t work out for the cat, but it’s a different story for writers. The naturally inquisitive among us often thrive when writing, using the opportunity to learn about new topics. American author Zora Neale Hurston may have described it best. “Research is formalized curiosity,” she wrote. “It is poking and prying with a purpose.” […]
7 min read
Comprehensive marketing strategies include many different types of optimized content. Sales funnels often begin with social media ads, pay-per-click ads and other types of microcontent. Advertorials — ads disguised as regular articles — drive traffic to landing pages; blog posts do the same thing. Then you have long-form editorials and white papers. But what are white […]
5 min read
When you think back to what you loved to read as a child, what springs to mind? Maybe you were drawn to Roald Dahl’s irreverent Charlie and the Chocolate Factory, Madeleine L’Engle’s wonderfully fantastic A Wrinkle in Time, or Maurice Sendak’s classic Where the Wild Things Are. Or — bear with me here — maybe […]
10 min read
How long should a blog post be? Well, as with many marketing questions, the classic “it depends” is a good answer. The experts behind content analysis tool Yoast say a standard page should be at least 300 words long and cornerstone content should start around 900 words. HubSpot looked at its data and puts the ideal blog […]
5 min read
As a freelance writer, you’re probably familiar with the charms of working at home: the short morning commute to your desk, the flexible dress code, and the pleasure of having your pet as an office mate. Still, writing is a solo gig, and when you’re spending hours working alone, it’s understandable if you start talking […]
Meghan McKenzie | Posted on
12 min read
You’re an established business with a modern website, but you don’t get many visitors. Everything looks great, so why can’t people find you online? If you haven’t optimized your website, that lack of SEO might provide an answer. But what is SEO article writing, and how can it help you drive traffic? We’ll dive into […]
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