New Case Study
A leader in the online vision care space, 1-800 Contacts had already built a robust content ecosystem featuring educational articles, detailed product pages, and user-friendly browsing experiences
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5 min read
Bearing Bare Bears? When thinking about bear vs bare, the correct answer is that it’s grin and bear it. But we’re not talking about actual grizzlies here. The verb “to bear” does come from a similar root as the animal “bear”: bher. It’s a proto-Indo-European word that roughly translates to “dark/brown animal” (possibly used for […]
Richard Leach | Posted on
12 min read
Creating a single piece of well-written, effective content isn’t an easy task, but dozens? Hundreds? It’s an enormous project that requires a solid strategy for scaling. When done correctly, scaling your content creation can: Scaling can’t be done by just hiring a couple of writers and editors and pointing them at a content calendar. To […]
7 min read
No matter what you sell, you need content to educate people about your company and persuade them to call, click, email or buy. With so many firms publishing the same type of content, however, it’s easy to get lost in the shuffle. One way to stand out from the crowd is to hire subject matter […]
Jameson Worth | Posted on
16 min read
The sheer amount of content out there is unprecedented and kind of overwhelming. Every brand wants to stand out. Every business wants to rank. Almost everyone is pumping out content to do it. What does this mean for you? It means your audience isn’t just consuming, they’re comparing. The question really isn’t if you should […]
5 min read
These days, you’re more likely to see a semicolon winking at you in casual messages than in an article or blog post. Many writers are unsure of how to use a semicolon; it’s easier to simply avoid it. Notice what we just did? 😉 Once you understand how a semicolon works, this endearing little symbol […]
5 min read
Writing is a continual process of correcting and revising your work until it’s clear, logical and organized. A well-written article or blog post may look effortless, but a lot happens behind-the-scenes to get it to this point. Understanding the tasks involved in proofreading vs editing can strengthen your own writing abilities. Differences Between Proofreading vs […]
6 min read
Curiosity didn’t work out for the cat, but it’s a different story for writers. The naturally inquisitive among us often thrive when writing, using the opportunity to learn about new topics. American author Zora Neale Hurston may have described it best. “Research is formalized curiosity,” she wrote. “It is poking and prying with a purpose.” […]
7 min read
Comprehensive marketing strategies include many different types of optimized content. Sales funnels often begin with social media ads, pay-per-click ads and other types of microcontent. Advertorials — ads disguised as regular articles — drive traffic to landing pages; blog posts do the same thing. Then you have long-form editorials and white papers. But what are white […]
5 min read
When you think back to what you loved to read as a child, what springs to mind? Maybe you were drawn to Roald Dahl’s irreverent Charlie and the Chocolate Factory, Madeleine L’Engle’s wonderfully fantastic A Wrinkle in Time, or Maurice Sendak’s classic Where the Wild Things Are. Or — bear with me here — maybe […]
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