Most of what’s published online is just noise. That’s all there is to it. Articles, blogs, and more trying to elbow their way into people’s (short) attention spans. But actual thought leadership? That’s the signal cutting through the static. It’s not just another piece of content like all the others you read while doomscrolling before […]

Since the dawn of modern SEO, content marketing has been a consistently effective tactic for businesses of all sizes when it comes to online promotion. During the past few years, the concept of retargeting has garnered quite a bit of attention from marketers and SMBs in every industry. Many erroneously assume that retargeting is strictly […]

Having great content sprinkled with the right amount of keywords and phrases to optimize your ranking on search engines is a good start. However, great content is likely to be lost on your target audience if you fail to make it visually appealing too. When considering incorporating elements of visual content marketing for your blog, […]

Over the years, YouTube has evolved from an entertainment portal to a key marketing tool for companies both large and small. With over 1 billion visitors every month, YouTube is a web juggernaut that’s become increasingly social in recent years. More importantly, more than 1 billion daily video views come from mobile devices. As such, […]

One of the most long-lived traffic generation and web marketing techniques in use is without a doubt blogging. For over a decade, blogging has been the preferred way for businesses to attract customers online. Thanks to its low cost and high potential impact, it’s an appealing way to promote any brand. Far from being dated […]

It’s a bit premature to declare blogging a thing of the past. In fact, blogging for business purposes can serve as a valuable connection between you and your customers. As with any marketing tool, however, there are many factors that need to be taken into consideration if you want to achieve your desired goals. This […]