A major rule of good SEO for the past half-decade has been that high-quality inbound links will eventually boost PageRank and your position in the search results. It seems like this era has finally come to an end as Google’s ability to understand and rank content has evolved substantially. Many think that link-building as an […]

For many SMBs and major corporations, content is a key component of a larger marketing strategy. A steady stream of fresh content is a surefire path to higher recognition for any brand. One of the best ways to improve the odds of dominating SERPs results for certain queries is newsjacking, a technique for leveraging hot […]

Lately, there’s been much heated discussion regarding the recent debut of the Hummingbird algorithm and its impact on SEO. Content marketers in particular are wondering how Google’s shift away from keywords and towards context will affect their broader efforts. The good news is that Hummingbird doesn’t seem to have hurt the SERPs positions of most […]

Despite recent advancements in the realm of semantic search, major search engines like Google and Bing still rely heavily on traditional links to gauge relevance. Alongside content creation, link building is one of the main pillars of effective SEO. The best practices that govern the creation of links tend to change every year, often quite […]

As we transition into 2014, content marketing continues to be a preferred method for attracting high value leads. With it, businesses are looking to maximize ROI from their content offerings. Arguably, the biggest mistake that companies make when using content as a lead generator is forgetting about conversion optimization. Though it’s generally not intended to […]

Calling all ecommerce stores. Crowd Content just made your life a lot easier. We’re happy to announce the launch of our new product description creation and management tools. Using these new tools, ecommerce stores can reduce the time, effort, and cost spent on writing, re-writing, and managing product descriptions. Highlights include: Access to pre-screened, high […]

While the way you reach most of your customers these days has changed, there are some constants of marketing that are truly timeless. This is certainly the case when it comes to having an effective hook. Not to be confused with a call-to-action line, a hook is what you do to attract someone to your […]

Content is the best secret weapon a small business has when competing with the big guys. Contrary to what you may think, coming up with that content isn’t really a problem when you learn to think of it in a different way. You may be shaking your head in disagreement as you read this, but […]

Often overlooked, affiliate marketing can be an effective way to team up with a business by promoting their products on your website, blog or various social pages. In exchange, the merchant pays a commission to the affiliate. There isn’t as much risk since you only pay for results, whether it be clicks or conversions. Content […]