New Case Study
A leader in the online vision care space, 1-800 Contacts had already built a robust content ecosystem featuring educational articles, detailed product pages, and user-friendly browsing experiences
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12 min read
Search engine optimization is a priority for marketing teams of all shapes and sizes. Higher rankings mean more traffic, visibility and conversions – so the incentive is quite clear. However, SEO isn’t a one-size-fits-all endeavor. There are many different ways to approach SEO, and what works for one company may not work for another. In […]
25 min read
What is E-E-A-T in SEO and why should anybody care? The answer to that first question is easy. E-E-A-T stands for experience, expertise, authoritativeness and trustworthiness. The answer to the second question is that we all care because Google cares, and if we want our sites to rank, E-E-A-T is the acronym of the day, […]
13 min read
Most web marketers will tell you that these days, long-form content for SEO is king. Long gone are the days when agencies cranked out threadbare, 500-word posts crammed with keywords designed to increase their clients’ search engine rankings. Today, it’s all about information-rich, keyword-savvy copy that fully satisfies searcher intent. According to Orbit Media’s 2021 […]
13 min read
The early days of SEO might be called the Wild West days of SEO. The fastest guns might have ruled the towns of the old west, but the fastest and most prolific keyword stuffers ruled digital marketing once upon a time. But those days are gone, and while there’s no new sheriff in town, Google […]
8 min read
Reinventing the wheel is a waste of time, and most people agree with that sentiment. But what about improving the wheel? There’s a reason the owners of show cars and collectible vehicles put the time and elbow grease into making wheels shine. That little bit of sparkle can mean the difference between a blue ribbon or an […]
9 min read
For eCommerce sites, category and subcategory pages typically account for the largest chunk of organic traffic, only lagging behind the homepage in terms of volume. That’s because the typical consumer is more apt to use search phrases that are better matched to category pages than product pages. Need help writing killer category pages? Connect with […]
12 min read
Blog posts should never sound like you wrote them solely with SEO in mind. Which is to say, they shouldn’t read like a robotic regurgitation of formulaic keywords and information you garnered from a 90-second internet search. That type of content does nothing to convert consumers, drive up revenue or foster positive behavioral metrics for […]
9 min read
Search engine optimization, commonly called SEO, is a set of techniques used to improve a website’s search engine rankings. The higher your pages rank, the more visitors you’re likely to attract, leading to increased sales. Although social media usage doesn’t directly influence your page rankings, it can help you drive more traffic to your website, […]
Rick Leach | Posted on
11 min read
Ever searched for a simple recipe online, only to find yourself trapped in a seemingly endless scroll past a blogger’s life story before hitting the actual ingredients list? You’re not alone. This phenomenon isn’t just a test of your patience — it’s a glimpse into the complex world of SEO, where the battle cry seems […]
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