New Case Study
A leader in the online vision care space, 1-800 Contacts had already built a robust content ecosystem featuring educational articles, detailed product pages, and user-friendly browsing experiences
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13 min read
Ninety-three percent of all website traffic starts with a search engine query. The result? It’s not enough for companies to just create good content — they also need to optimize content so it’s well received by search engines such as Google, Yahoo and Bing. The lion’s share of searchers will click a link on the […]
7 min read
That’s a good question. SEO professionals always have optimization on their minds. Ensuring their websites, content, and blog posts are as optimized as possible is critical to their success. And, we’ve known for a long time that blog titles are a key element of optimizing a blog post. Brian Dean even states that they’re the […]
8 min read
Spoiler Alert: The answer is no. Absolutely, positively, and without reservations, focusing on high-density keyword articles is a bad idea, and if you find one in the wild you should quietly escort it into the woods and put it out of its misery. It’s a mercy. And I’d recommend you never, ever, EVER write one […]
11 min read
It should be. While the days of stuffing the meta keywords field full of search terms you’d love to rank for are long gone, metadata still impacts your rankings in a few key ways. Title tags have always been an important ranking factor on their own, and including your primary keyword naturally in the title […]
3 min read
Local SEO. It’s kind of a big deal, and so are city pages. And, with good reason – over 50% of Google searches now show local intent. That’s a massive amount of traffic and it’s absolutely critical that businesses that rely on local customers have a strategy that captures this traffic. Local SEO is a […]
14 min read
Powerful eCommerce copy must do two things well to work for your bottom line. First, it must include strong keyword optimization and content that captures the intent of what consumers are looking for online and capitalizes on and satisfies that intent. If your copy does this, you benefit from: More time spent on page Higher […]
7 min read
Product descriptions outranked pictures and customer reviews as a top-influencing content factor for buyers considering a purchase on an ecommerce site. With Google just as likely to return a product page as it is a category page on the search engine results (SERP), merchants have an opportunity to optimize their products for better ranking. Google […]
13 min read
How often do you go to Google to search for something like “auto mechanic in Seattle” or “pharmacy in 10019?” If you’re like most people, the answer is probably quite often; 89 percent of people do local searches at least once a week, with 58 percent searching locally once a day on average. [Free Ebook] […]
7 min read
Google upped the ante on meta descriptions leading into 2018, and that means brands that want to stay competitive online need to start tweaking some foundational SEO elements in their content. The longer meta descriptions have more property on which you can stake your search engine (and consumer attention) claim, but so does everyone else. […]
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