It’s incredible what can happen in just one year. Our post on the Google algorithm update 2022 was a big hit, and it turns out everything we reported on turned into major leverage as clients and marketers dialed in their sites over Q3 and Q4. But a new year means new ideas, and Google isn’t […]

Artificial intelligence and automation is actually nothing new to the SEO world. Innovative SEO tech companies have leveraged machine learning and analytics for years to create tools to help content marketers and businesses optimize pages. Increasing capabilities in this niche have driven additional functionality, though, with AI that’s able to support scalable text ad campaigns […]

If you want your business to rank well on search engines, your content must appeal to your audience and establish you as an expert in your niche. But effective B2B content marketing ideas aren’t always easy to come by. They must be intriguing enough to generate traffic, offer plenty of value so audiences stick around, […]

It’s hardly a secret that content marketing is an incredibly effective strategy for growing your blog or business. Compared to outbound marketing, it generates three times as many leads at less than half the cost. It’s no wonder so many blogs and companies are leveraging it to improve search rankings, increase website traffic and keep the leads […]

Freelance writing is the kind of career that you can pursue from anywhere. It’s flexible enough that you can craft prose from your corner café or couch (and many of us do), but you can also fling your doors wide open and write from pretty well any destination in the world. This month, Writer Spotlight […]

No matter what you sell, you need content to educate people about your company and persuade them to call, click, email or buy. With so many firms publishing the same type of content, however, it’s easy to get lost in the shuffle. One way to stand out from the crowd is to hire subject matter […]