New Case Study
A leader in the online vision care space, 1-800 Contacts had already built a robust content ecosystem featuring educational articles, detailed product pages, and user-friendly browsing experiences
Read the Case Study 
2 min read
When writing (or ordering and buying a press release) a press release, a common mistake is to treat it just like an article. In fact, press releases are not like articles in form, structure, components or even in the end goal. A press release is there to publicize an event, a company, a project or a […]
2 min read
You already know how valuable original keyword rich product descriptions can be for your e-commerce business, but are category descriptions, also known as category pages, necessary for your success? Absolutely! With category descriptions, your e-commerce store will be divided into categories, just as a brick and mortar store has many departments. How much longer would it […]
3 min read
You’ve got great products, a beautiful website and an editorial calendar filled with excellent topics. You’re determined to post the most valuable content you can find from experienced freelance writers, but even with a blog full of original articles, your sales remain the same. What have you forgotten? Manufacturer’s Product Descriptions Sabotage Your Sales You’re […]
1 min read
We’re so excited to annouce a new writer search feature! Our writers have been busy creating high quality content for you for a while now. Over this time, they have gained some serious knowledge in all sorts of different industries. Now, you can easily find a writer who specializes in your business by simply typing […]
3 min read
One of the most important aspects of running a successful website is gaining and maintaining a good reputation. When people search the web, they are looking to purchase products or gather information. Keeping them on the website is essential to a successful business. Nothing will break the trust of a potential customer faster than poorly […]
3 min read
The phrase “the long tail” was coined in 2004 by Chris Anderson. In Wired Magazine, he wrote: “The Long Tail: Forget squeezing millions from a few megahits at the top of the charts. The future of entertainment is in the millions of niche markets at the shallow end of the bitstream.” He was referring to the […]
2 min read
Maintaining a presence within the affiliate marketing world requires keeping ahead of changes in a variety of different sectors. Affiliate marketers need to understand the current state of the SEO industry and tailor their content in order to play well with search engines such as Google. At the same time, affiliate marketers need to write […]
3 min read
Understanding SEO means understanding every piece of the puzzle. One small, yet significant, piece of that puzzle is the click assisted conversion. Simply put, this refers to the amount of conversions from keywords, ads, or group assisted ads. The analytic report for a click assisted conversion will differ from the assist clicks number simply because […]
3 min read
If you don't think Facebook and Twitter are bringing you sales, you should look again. Even though the numbers you see in front of you may be low, there are others who are paying attention to your social media activity; namely, Google and Bing. Both search engines use data streamed from social sites to decide […]
Receive expert advice on content creation, SEO and content marketing delivered to your inbox each week.