New Case Study
A leader in the online vision care space, 1-800 Contacts had already built a robust content ecosystem featuring educational articles, detailed product pages, and user-friendly browsing experiences
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3 min read
Make your Blog Pop: Using User Experience Design to Attract Readers In today’s globally accessible blogging community, readers are inundated with content marketing from all angles; blogs occupy one part of that content. Many of them are deeply personal, expressing what the writer did that day or venting about work. To attract readers, you have […]
4 min read
Don’t blame me. It’s Thug Kitchen’s fault. They changed how we look at writing text and this is changing CTAs. Not only is the Thug Kitchen cookbook filled with more expletives than a fifth grade school yard, but it probably has people walking up and down the aisles at grocery stores asking where sh– is… […]
4 min read
Sitemaps are powerful tools for web administration whether you run a blog, an e-commerce outlet, a news platform or any other kind of website whatsoever. A sitemap is a collection of links showing the structure of a website, making it easier to find resources within a given web domain. HTML and XML are the two […]
Drew Berger | Posted on
3 min read
So you’ve mastered SEO 101 and beginning content marketing strategies; you’re well on your way to increasing the amount of traffic your site is capable of driving, but unfortunately, as the digital economy progresses, that’s not enough. As the market becomes more and more competitive, you need to start adopting new strategies that can bring […]
3 min read
If you’ve ever shopped online, you’ve likely seen plenty of great product descriptions and, inevitably, quite a few terrible ones. Maybe some spoke to you, and maybe some turned you off from a purchase completely, but in a marketplace driven by ecommerce – in the U.S. alone, online shopping represents nearly 8% of total sales […]
Nizam Uddin | Posted on
9 min read
Your online presence is crucial for any marketing strategy. Your website, in particular, is often the first thing potential customers see when they encounter your brand online. It’s no secret your site plays a big role in driving conversions. And yet, many brands neglect the holy grail of web conversions: landing pages. Landing pages are […]
3 min read
It is a bit of a conundrum that we live in a world where information is only a few clicks away, yet the average internet user has an amazingly short attention span. In fact, while longer and more in-depth content performs better from a SEO perspective, the truth is that people typically only skim the […]
4 min read
Most businesses have considered, at one point or another, the benefits of adding a forum or Q&A site to their domain. One of the biggest benefits that forums and Q&A sites offer is the ability to generate a high amount of site traffic. 1. People Google Questions, Not Just Keywords One of the reasons that […]
Drew Berger | Posted on
2 min read
Many business owners may view their online presence as a static state: once you build an effective website, the emphasis is no longer placed on changing or adapting this presence. As the most successful businesses have found, however, the online environment is not well-suited for a company that resists change. As the trends and shapes […]
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