New Case Study
A leader in the online vision care space, 1-800 Contacts had already built a robust content ecosystem featuring educational articles, detailed product pages, and user-friendly browsing experiences
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4 min read
Blogging offers an effective way to get your content in front of your target market. A regularly updated blog can increase brand awareness, drive sales and let you or your business engage with customers. However, it doesn’t always help you increase website traffic. A blog doesn’t do you any good without traffic. It’s like giving a speech […]
3 min read
There are lots of factors that come into play when it comes to your site’s search engine rankings, but social media is becoming increasingly important for SEO. Audience engagement is a big indicator of how well your posts are performing, and search engines take this into account when deciding how authoritative your site is. Shares, […]
Sarah Stasik | Posted on
3 min read
It’s estimated that around five times more people read a headline than the content itself. Headlines are easy to share via social media and other links, which puts them in front of a wider audience than your blog or website can draw on it’s own. Understanding which titles perform best is critical to driving higher […]
3 min read
WordPress is often seen as the premier DIY website builder, and that’s for good reason. It’s the most-used content management system and powers over a quarter of the web. The platform of choice for everyone from one-person startups to blogs with international appeal, WordPress has a lot to offer any digital marketer. Having a WordPress blog and […]
Drew Berger | Posted on
3 min read
It’s pretty difficult to stay on top of the latest updates to the ever-changing world of SEO, but one issue has really garnered some particular confusion: keyword ratios. With the issue of keyword ratios as variable as it has been in the world of SEO, it’s often difficult to keep track of the current state […]
Sarah Stasik | Posted on
4 min read
The second week of February is National Freelance Writer Appreciation Week. While it’s always a good idea to show gratitude to anyone who contributes to the success of your organization, this week is a great time to reach out to the writers who drive your content marketing or other projects. It’s common to treat in-house […]
Sarah Stasik | Posted on
4 min read
Under the Consumer Product Safety Improvement Act, it’s illegal for anyone to sell recalled products. For retailers of any size, managing product on the shelves or in online offerings is time consuming, and for larger ecommerce companies, it’s nearly impossible without the right data organization. It’s not surprising that some retailers have fallen foul of […]
3 min read
As a freelance writer, it’s important that you understand the basics of keyword optimization. You may find yourself working on an assignment for a client where you’re expected to write content based around a keyword, or you could decide to start your own website or blog. Knowing how to keep your article on Google’s good […]
3 min read
Reliable voice recognition solutions are changing the way people search for things on the internet. There’s no need to totally rework your pages to take advantage of this development, but there are a few simple ways that you can incorporate voice search into your content creation strategies. How Does Voice Search Work? When conducting voice […]
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