7 min read
How long should your blog posts be to attract visitors and rank highly with the search engines? Are shorter blog posts your best bet, or does long-form content generate more engagement? In a world of shifting content marketing expectations, it’s easy for companies to miss the mark and suffer the SEO consequences. Here’s what you […]
11 min read
We recently cohosted a webinar with our friends at SEMrush where we delved into how companies focused on local SEO can earn huge traffic and leads by creating high-quality city pages. In case you missed it, here’s a link to the slides and recording. I had a great time chatting with Krista about this topic […]
Sarah Stasik | Posted on
8 min read
The world wide web might open global gates to businesses of all sizes, but for many brands, putting a smaller geographic emphasis on local marketing is a good idea. An HVAC service company with locations throughout Texas isn’t looking to build an audience in North Dakota or Canada, and even businesses that could provide goods […]
3 min read
A new year is the start of many things, ushering in a period for renewed change and development. For most people, this refers to one’s personal life, but it can also extend to professional goals. The coming of 2016 is the perfect time to spruce up your site, and your product descriptions can be a […]
2 min read
Do you know something that might be of interest to others? Do you have a specialty that you would like to share or teach? If you do, you have the stuff great articles are made of and captivate and audience. Respected authors recommend that when starting out as a writer, you should write about what […]
Rick Leach | Posted on
11 min read
Bounce rate measures the percentage of visitors who land on a page of your website and leave without taking any further action or visiting additional pages. Think of it like this: Just as this behavior in a physical store would signal that something might be off with your merchandising, layout or customer experience, a high […]
Rick Leach | Posted on
15 min read
SEO is more important than ever and continues to evolve. Now, the #1 result is no longer the most valuable, most visible position. Instead, Featured Snippets have given way to AI Overviews (AIOs) as the dominant results. AI Overviews may seem to represent a threat to visibility but actually present a huge opportunity. The good […]
Rick Leach | Posted on
11 min read
Let’s play a game. Spot the difference between these two search queries: Query 1: Content writing services. Query 2: We have a special content project coming up, and my in-house writers won’t be able to handle the volume. I need a content provider experienced with agencies, tight deadlines, and demanding clients. I don’t want to […]
Rick Leach | Posted on
9 min read
Today, I’m thrilled to announce that Crowd Content has rebranded to Stellar. This change reflects our years-long evolution from a content marketplace to a premier provider of content services. It’s a journey that, in some ways, mirrors my own path in the content world — a transformation that began in mid-2018 with what I jokingly […]
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