New Case Study
A leader in the online vision care space, 1-800 Contacts had already built a robust content ecosystem featuring educational articles, detailed product pages, and user-friendly browsing experiences
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7 min read
Another month, another Google algorithm update. You’ve likely been hearing a lot about ‘Florida 2’ over the last week — and for good reason. As Roger Montti of Search Engine Lands put it, “It’s a big one.” Although there’s been plenty of speculation over this latest core algorithm update by Google, with SEOs reporting significant […]
8 min read
Let’s be real about what it means to have a successful freelance writing career. Aside from some excellent writing chops, pro-level customer service skills and a decent connection to the internet, you’re going to need at least a bit of luck and some well-defined hustle muscles. Work goes fast in the freelance world, and the […]
6 min read
The Bureau of Labor Statistics notes that the market for writing work is expected to grow by 8 percent through 2026. And while fiction and other forms of the written word are still going strong, content marketing has a lot to do with the opportunities available to those who put fingers to keyboards for a […]
7 min read
How long should your blog posts be to attract visitors and rank highly with the search engines? Are shorter blog posts your best bet, or does long-form content generate more engagement? In a world of shifting content marketing expectations, it’s easy for companies to miss the mark and suffer the SEO consequences. Here’s what you […]
11 min read
We recently cohosted a webinar with our friends at SEMrush where we delved into how companies focused on local SEO can earn huge traffic and leads by creating high-quality city pages. In case you missed it, here’s a link to the slides and recording. I had a great time chatting with Krista about this topic […]
Sarah Stasik | Posted on
8 min read
The world wide web might open global gates to businesses of all sizes, but for many brands, putting a smaller geographic emphasis on local marketing is a good idea. An HVAC service company with locations throughout Texas isn’t looking to build an audience in North Dakota or Canada, and even businesses that could provide goods […]
3 min read
A new year is the start of many things, ushering in a period for renewed change and development. For most people, this refers to one’s personal life, but it can also extend to professional goals. The coming of 2016 is the perfect time to spruce up your site, and your product descriptions can be a […]
2 min read
Do you know something that might be of interest to others? Do you have a specialty that you would like to share or teach? If you do, you have the stuff great articles are made of and captivate and audience. Respected authors recommend that when starting out as a writer, you should write about what […]
Rick Leach | Posted on
11 min read
Bounce rate measures the percentage of visitors who land on a page of your website and leave without taking any further action or visiting additional pages. Think of it like this: Just as this behavior in a physical store would signal that something might be off with your merchandising, layout or customer experience, a high […]
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