While there is currently no industry standard, updating or refreshing website content every 3-6 months is an excellent best practice. This general guideline helps ensure accuracy, recency, and helpfulness. Ideally, content updates will be tied to performance, meaning pages should be constantly updated based on how they are performing. The most important things are to: […]

Creating a single piece of well-written, effective content isn’t an easy task, but dozens? Hundreds? It’s an enormous project that requires a solid strategy for scaling.  When done correctly, scaling your content creation can: Scaling can’t be done by just hiring a couple of writers and editors and pointing them at a content calendar.  To […]

It’s hardly a secret that content marketing is an incredibly effective strategy for growing your blog or business. Compared to outbound marketing, it generates three times as many leads at less than half the cost. It’s no wonder so many blogs and companies are leveraging it to improve search rankings, increase website traffic and keep the leads […]

The sheer amount of content out there is unprecedented and kind of overwhelming. Every brand wants to stand out. Every business wants to rank. Almost everyone is pumping out content to do it.  What does this mean for you?  It means your audience isn’t just consuming, they’re comparing. The question really isn’t if you should […]

It’s not easy crafting effective content. Even the most experienced writers can get tangled in clunky sentences, awkward phrasing and typos. The good news is, proofreading and copyediting software can help smooth out your content and add a little polish. Whether you want a quick grammar check or higher-ranking content in search engines, you’ve got […]