New Case Study
A leader in the online vision care space, 1-800 Contacts had already built a robust content ecosystem featuring educational articles, detailed product pages, and user-friendly browsing experiences
Read the Case Study 
Meghan McKenzie | Posted on
10 min read
Content writing and copywriting sound like interchangeable terms, and while their domains may overlap on occasion, they’re two different things that serve two distinct functions. Put simply, good content writing engages the reader by providing informative and educational content about your industry and brand. Good copywriting compels the reader to take a specific action, such […]
Meghan McKenzie | Posted on
12 min read
With more and more business revenue driven by leads that are generated online, the focus on B2B content creation has intensified. Smart companies realize that relevant, useful information draws potential customers into the sales funnel. While content creation for consumers—B2C—might garner more attention in the marketplace, a strong B2B content creation strategy can produce quantifiable, […]
Rick Leach | Posted on
9 min read
The right amount to pay a freelance writer in 2024 depends on many factors. You can’t spend more than your profit margin allows, but you also want to be fair to the talented folks churning out your white papers and blog posts. To help you get the most bang for your buck while protecting your […]
8 min read
Reinventing the wheel is a waste of time, and most people agree with that sentiment. But what about improving the wheel? There’s a reason the owners of show cars and collectible vehicles put the time and elbow grease into making wheels shine. That little bit of sparkle can mean the difference between a blue ribbon or an […]
Meghan McKenzie | Posted on
10 min read
There’s a lot at stake when crafting content for business audiences. Your copy has to stand out from the competition, establish your expertise, and convert leads into loyal customers. That’s a big ask for a collection of words, but a savvy B2B copywriter can get it done without breaking a sweat. Writers skilled at business-to-business […]
Meghan McKenzie | Posted on
7 min read
News flash: Press releases aren’t the outdated rotary phones of marketing you may think they are. While it’s true we no longer rely solely on PRs to let journalists know about an event or appearance, we’ve found a new use for these handy pieces of communicatory collateral. Learning how press releases support your content marketing […]
Rick Leach | Posted on
11 min read
Ever searched for a simple recipe online, only to find yourself trapped in a seemingly endless scroll past a blogger’s life story before hitting the actual ingredients list? You’re not alone. This phenomenon isn’t just a test of your patience — it’s a glimpse into the complex world of SEO, where the battle cry seems […]
6 min read
Bad writing costs big money. As noted by a recent article from the Daily Beast, businesses are losing almost $400 billion each year to confusing content, poorly-written prose and awful emails. Why? Because the sheer amount of writing now required for even small and midsize businesses makes this impossible to avoid: Any content created for […]
Meghan McKenzie | Posted on
6 min read
Landing page copywriting requires a lot of technique infused with a heady dose of artistic flair. You need a writer who can convey the best aspects of your product or service to consumers and convince them to buy in; numbers and data work, but only if they’re buoyed by emotion. People want a reason to […]
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