New Case Study
A leader in the online vision care space, 1-800 Contacts had already built a robust content ecosystem featuring educational articles, detailed product pages, and user-friendly browsing experiences
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11 min read
It should be. While the days of stuffing the meta keywords field full of search terms you’d love to rank for are long gone, metadata still impacts your rankings in a few key ways. Title tags have always been an important ranking factor on their own, and including your primary keyword naturally in the title […]
3 min read
Do you ever wonder how search engines find your website? There’s this thing called metadata, mysterious to many internet users, that tells search engines what’s on your website. Metadata is data that describes the content of your website. The blurb that shows up on a search engine page and on social media is metadata, but other […]
Laura Dohan | Posted on
2 min read
Happy Halloween and happy Friday! Today, Matt demonstrates how to order SEO metadata with your content. We’ve made it easy for you and your writer to work together to get the metadata you need for your SEO strategy. From within the advanced order option area in the content order form, you will want to click ‘yes’ […]
Rick Leach | Posted on
10 min read
When teams start using AI for content, the pattern is predictable. Someone decides an LLM can produce a passable draft in minutes. Word spreads. Soon, people across the organization are prompting their way through content tasks, each with their own approach, their own shortcuts, their own assumptions about what “good enough” means. This feels like […]
Rick Leach | Posted on
16 min read
Human-led, AI-assisted content is the only viable strategy for businesses that want to stay competitive in an increasingly AI-driven content landscape. Right now, boardrooms and marketing teams are stuck in a polarized debate that misses the point. On one side are the efficiency absolutists. They look at artificial intelligence and see a magic button that […]
Rick Leach | Posted on
18 min read
These days, delivering a fantastic content experience is about a lot more than simply coming up with solid ideas and plenty of variety. Succeeding in today’s ever-changing content marketing landscape is also about relevance, consistency, and timeliness — and with good reason. Modern audiences expect the content they consume to be fresh and completely in […]
Rick Leach | Posted on
20 min read
Creating fantastic content that helps customers make better decisions and connect with your brand is only part of a successful content marketing strategy. The rest? Ensuring your target audience can easily find all that stellar content. That’s where thorough search engine optimization (SEO) comes in. Although many shoppers begin a product purchase by heading straight for […]
Rick Leach | Posted on
9 min read
Business goals are the cornerstones of any content strategy. Without established brand messaging, people, search engines, and social media algorithms won’t understand your brand or care about your content. Plus, in the era of multichannel distribution, each piece must be tailored to the various platforms your customers prefer. Using editorial calendar templates is the only […]
Rick Leach | Posted on
21 min read
Content analytics tools are essential for any writer or marketer looking to make their content stand out in a saturated online environment. While many people might think of content as just words on a page, data-driven strategies are crucial for creating successful and engaging content. In fact, 77% of marketers say that the importance of […]
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