Rick Leach | Posted on
15 min read
Wondering how you give life to your company? It boils down to your brand voice and tone — how your business communicates. Whether writing a blog post or recording a video, consistent branding helps harmonize messaging across content and makes your business instantly recognizable. Brand voice is the personality of your business. It can be […]
Rick Leach | Posted on
11 min read
B2B SaaS copywriters are the Swiss Army knives of the software used in a service industry. They go beyond typing words on a screen to help shape the narrative and increase the efficacy of entire campaigns. Regarding market share and competitive edge, PayPal cofounder Peter Thiel once said, “Customers won’t care about any particular technology […]
Rick Leach | Posted on
11 min read
The landscape of digital marketing is like one of those Zen sand art displays people love to plop on their desks. As soon as the sand settles into eye-catching lines and you get to know the picture in front of you — flip! Everything is on its head, and it’s time to recalibrate and see […]
Rick Leach | Posted on
18 min read
When the first artificial intelligence program in the United States emerged in 1952, it’s likely that its creator, Arthur Samuel, had no idea AI would one day be as pervasive as it’s become in the 21st century. But the soaring popularity of AI content creation tools underscores our collective desire for smarter, more streamlined ways to drive […]
Carlos Meza | Posted on
12 min read
Does AI content rank in Google? Or could you torpedo consumer trust and your business’s future by taking advantage of one of the hottest tools on the internet? When ChatGPT burst into public consciousness in late November 2022, the tech seemed to draw a line in the virtual sand, separating the earlier times of content from […]
Carlos Meza | Posted on
12 min read
When you’re trying to boost your website’s prominence in search engine rankings, it’s good to aim high. But getting to those prized top spots takes work. You need a comprehensive SEO content strategy built around audience, keywords, and user intent, as well as a pulse on the ever-changing search landscape. In this article, we look […]
Carlos Meza | Posted on
8 min read
Blogs have evolved dramatically over the past 10-20 years. They’re no longer limited to online journals — now, they’re valuable marketing tools that can drive traffic, build authority and strengthen your sales funnel. When you’re short on time, a blog-writing service can help you capitalize on the business-building benefits without adding to an already packed […]
Kevin Elliott | Posted on
11 min read
The Importance of B2B Content Marketing Goals for Business Developing B2B content marketing goals is critical to attract new customers and grow your revenue. But strategizing a content plan can seem daunting for a B2B content marketer. Content yields high returns, but without a roadmap, your efforts will be for naught. Say your boss wants […]
12 min read
When you work with freelance writers, you get the benefits of accurate, well-written content without having to hire a full-time writer or assign extra tasks to busy in-house team members. As for finding freelancers, it’s easier than ever. According to CNBC, the gig economy has grown over 15% from 2010 to 2020 as more Americans […]
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