New Case Study
A leader in the online vision care space, 1-800 Contacts had already built a robust content ecosystem featuring educational articles, detailed product pages, and user-friendly browsing experiences
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Rick Leach | Posted on
16 min read
AI content governance is how you keep “looks done” from meaning “ready to publish.” A practical framework of rules, roles, and review gates that actually hold.
Rick Leach | Posted on
15 min read
The easy question is whether to outsource blog writing. The harder one is what to outsource. Most marketing teams reach for outside help when capacity gets tight, but capacity is rarely the only thing in play. The decision sits on top of strategy, briefing, voice, and review — and the cleaner you are about which […]
Rick Leach | Posted on
10 min read
When teams start using AI for content, the pattern is predictable. Someone decides an LLM can produce a passable draft in minutes. Word spreads. Soon, people across the organization are prompting their way through content tasks, each with their own approach, their own shortcuts, their own assumptions about what “good enough” means. This feels like […]
Rick Leach | Posted on
16 min read
Human-led, AI-assisted content is the only viable strategy for businesses that want to stay competitive in an increasingly AI-driven content landscape. Right now, boardrooms and marketing teams are stuck in a polarized debate that misses the point. On one side are the efficiency absolutists. They look at artificial intelligence and see a magic button that […]
Richard Leach | Posted on
13 min read
According to HubSpot’s 2024 State of Generative AI & How It Will Revolutionize Marketing study, 56% of marketers who use generative AI for content creation say it performs better than content created without it. So, what are the other 44% getting wrong? Chances are, they’re prioritizing quantity over quality. AI has made it astoundingly easy […]
Richard Leach | Posted on
13 min read
Struggling to stay on top of content deadlines without lowering your quality standards? You’re not alone. More than half of marketing professionals faced the same challenge, according to a Statista content marketing trends study. To help ease the content demands on their internal teams, 62% of respondents turned to specialized providers. Content writing services are […]
Rick Leach | Posted on
18 min read
For people in digital marketing and content creation, AI technology and machine learning haven’t just taken the world by storm — they’ve seemingly changed it overnight. Since ChatGPT’s initial launch in November 2022, dedicated content writers who have spent a lifetime sharpening their skills have been struggling to find the same amount of work. Content […]
Rick Leach | Posted on
19 min read
In today’s world, a diverse content catalog that’s helpful and informative isn’t just a “nice to have.” This content collection, rich in useful and educational materials, is not merely an optional asset; it’s a critical component in your strategy for search engine optimization (SEO) and improving visibility. After all, content doesn’t just sell your products; […]
Rick Leach | Posted on
18 min read
These days, delivering a fantastic content experience is about a lot more than simply coming up with solid ideas and plenty of variety. Succeeding in today’s ever-changing content marketing landscape is also about relevance, consistency, and timeliness — and with good reason. Modern audiences expect the content they consume to be fresh and completely in […]
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