New Case Study
A leader in the online vision care space, 1-800 Contacts had already built a robust content ecosystem featuring educational articles, detailed product pages, and user-friendly browsing experiences
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David B | Posted on
4 min read
Today’s biggest stars aren’t necessarily Oscar winners or even literal rock stars. Instead, a new variety of home-grown stars are springing up on the internet. These social media stars have astonishing influence and make, in some cases, spectacular salaries for doing… well, whatever it is that they do. Take a look at some of the […]
Sarah Stasik | Posted on
5 min read
Working from home — in comfy pajamas and with your favorite Netflix binge streaming in the background — sounds awesome, but freelance writers know that staying productive is a challenge. When you supervise yourself, it’s easy to talk the boss into putting off work, approving an abundance of breaks and the importance of a warm […]
Sarah Stasik | Posted on
3 min read
We all know how critical social media marketing has become, but brands still struggle to leverage networks optimally. Only around 45 percent of marketers believe their Facebook campaigns are effective, for example. One way to boost ROI on social is to find out what’s working for others and how you can incorporate those lessons into […]
Sarah Stasik | Posted on
3 min read
Businesses that lead the pack in content marketing experience up to 7.8 times more traffic on websites than those that don’t. Understanding the legal ramifications of offline and online marketing claims – and knowing when to hold back or remain transparent – is one key to becoming an industry leader. With honest, legal content marketing, […]
Sarah Stasik | Posted on
3 min read
Content calibration is a great way to boost efficiency, productivity, and morale for your agency, outsourced workers and the client. What is Content Calibration? Calibration is the act of standardizing something or checking that your measurement device is working as it should. Calibrating content involves testing instructions, style guides, and brand documents to ensure they […]
Sarah Stasik | Posted on
3 min read
Only about 9 percent of business-to-consumer marketers plan on bringing content generation in-house in 2017, even though almost everyone is boosting content marketing budgets this year. According to Forrester Research, using third-parties for content creation services is a smart move because outside agencies are better judges when it comes to content marketing performance. Outsourcing content […]
3 min read
RSS, which stands for Rich Site Summary or Really Simple Syndication, is a way of letting your audience know when you have a new blog post, news article, video, podcast or product on your site. This protocol is more than 16 years old now, and it was one of the most popular methods early bloggers […]
4 min read
Sitemaps are powerful tools for web administration whether you run a blog, an e-commerce outlet, a news platform or any other kind of website whatsoever. A sitemap is a collection of links showing the structure of a website, making it easier to find resources within a given web domain. HTML and XML are the two […]
2 min read
Victoria, BC, September 14, 2016: Crowd Content Media, a company that helps businesses create content at any scale, announced today that it has appointed Lisa Rohner as Director of Quality Assurance (QA) and Enterprise Production. The move supports Crowd Content’s commitment to, and continued development of, its enterprise and high-volume content creation services. With more […]
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