Businesses that lead the pack in content marketing experience up to 7.8 times more traffic on websites than those that don’t. Understanding the legal ramifications of offline and online marketing claims –€” and knowing when to hold back or remain transparent –€” is one key to becoming an industry leader. With honest, legal content marketing, […]

Content calibration is a great way to boost efficiency, productivity, and morale for your agency, outsourced workers and the client. What is Content Calibration? Calibration is the act of standardizing something or checking that your measurement device is working as it should. Calibrating content involves testing instructions, style guides, and brand documents to ensure they […]

Only about 9 percent of business-to-consumer marketers plan on bringing content generation in-house in 2017, even though almost everyone is boosting content marketing budgets this year. According to Forrester Research, using third-parties for content creation services is a smart move because outside agencies are better judges when it comes to content marketing performance. Outsourcing content […]

RSS, which stands for Rich Site Summary or Really Simple Syndication, is a way of letting your audience know when you have a new blog post, news article, video, podcast or product on your site. This protocol is more than 16 years old now, and it was one of the most popular methods early bloggers […]

Sitemaps are powerful tools for web administration whether you run a blog, an e-commerce outlet, a news platform or any other kind of website whatsoever. A sitemap is a collection of links showing the structure of a website, making it easier to find resources within a given web domain. HTML and XML are the two […]

Featuring compelling content on your web pages is probably your main goal, but don’t forget that it’s also important to get it to load in users’ browsers with as little waiting time as possible. The energy you spend crafting a top-notch website will go to waste if unacceptable page load speeds send your audience clicking […]

Often at the center of much confusion is the interchanging use of the terms ‘content marketing’ and ‘content marketing strategy.’ In fact, for most people, the difference actually has little relevance. However, for those who are in charge of deciding the direction of their online marketing efforts and those who work in the industry of […]