Meghan McKenzie | Posted on
6 min read
So, you want to hire a writer. Hiring outside help is a phenomenal way to boost marketing efforts while ensuring your brand is in experienced, linguistically capable hands — but writers aren’t all created the same. In fact, there are several different types of writers, all of whom have their own strengths, weaknesses and areas […]
Meghan McKenzie | Posted on
9 min read
Content marketing is driven by a quest for the best possible ROI. What you get in return for your investment determines which strategies stick. After all, no one wants to throw good money after bad, and funneling your financial commitment toward the channels that work best is the smartest play you can make. What does […]
Meghan McKenzie | Posted on
2 min read
When it comes to conference swag, it’s easy to predict what exhibitors will give out: Pens T-shirts Notebooks USB sticks Lanyards Keychains Stress balls I should probably mention pens twice. These are all great items to pick up and are often good to bring back to the office and share among your colleagues. That said, […]
Sarah Stasik | Posted on
4 min read
It’s no secret that the holiday season drives retail year-over-year, and that’s true online or off. Amazon might boost its summer numbers with Prime Day, but even the Goliath of eCommerce is most hopping come October or November. Just check out this Statista graph that shows Amazon net revenue by quarter: those stair-step peaks all […]
5 min read
With an average of 1.28 billion active daily users, Facebook is a content marketer’s dream. Having an active social media presence on Facebook is an efficient, economical way to draw attention to your blog, but sometimes posting there can feel like shouting into the void —even when you have thousands of Facebook followers. Step up […]
Drew Berger | Posted on
3 min read
In late 2016, Facebook announced a key change to its branded content platform. Companies have been able to promote branded content through the Facebook pages of bands, media outlets and celebrities for some time, but not through private profiles. This changed with the October update; Facebook announced that verified private profiles could promote branded content to […]
6 min read
Writers who want to cultivate their own private clients must have a website. It serves as a resume, sales pitch, writer’s bio and more. If you’re a freelance writer and don’t yet have a website, or if your site is outdated, here are the essential pages that make a great writer website for landing your […]
4 min read
Often at the center of much confusion is the interchanging use of the terms ‘content marketing’ and ‘content marketing strategy.’ In fact, for most people, the difference actually has little relevance. However, for those who are in charge of deciding the direction of their online marketing efforts and those who work in the industry of […]
4 min read
If you regularly visit Facebook, odds are you have noticed some new icons on Facebook posts. Where there used to just be a simple thumbs up icon, you may now see a variety of smiley faces, or even a heart. These new icons are part of the Facebook Reactions that Facebook recently rolled out. New […]
Receive expert advice on content creation, SEO and content marketing delivered to your inbox each week.