New Case Study
A leader in the online vision care space, 1-800 Contacts had already built a robust content ecosystem featuring educational articles, detailed product pages, and user-friendly browsing experiences
Read the Case Study 
Meghan McKenzie | Posted on
10 min read
In many ways, content writing is as much of an art as a skill. Yes, writers with natural talent can succeed, but it’s also possible to learn the ins and outs of content writing and apply skills and knowledge in a way that works. This is especially true as best practices continue to change and […]
Rick Leach | Posted on
12 min read
Thanks to Microsoft’s ownership of ChatGPT and its seamless integration into Edge, Windows and Copilot, Bing is the backbone of how millions of users ask questions across platforms. If your content ranks well in Bing, it’s more likely to be cited or paraphrased in AI overviews and conversational responses. Most brands still treat Bing like […]
Meghan McKenzie | Posted on
6 min read
Albert Einstein said, “In the middle of difficulty lies opportunity.” He was encouraging others to face problems with the knowledge that they might find a way to resolve them or learn from the experience. Many businesses — online and off — are facing serious challenges in 2020, particularly given the impact that COVID-19 is having […]
12 min read
Search engine optimization is a priority for marketing teams of all shapes and sizes. Higher rankings mean more traffic, visibility and conversions – so the incentive is quite clear. However, SEO isn’t a one-size-fits-all endeavor. There are many different ways to approach SEO, and what works for one company may not work for another. In […]
Meghan McKenzie | Posted on
12 min read
Why eCommerce influencer marketing makes sense. To say that marketing and advertising have been through dramatic changes during the last ten years would be a serious understatement. The fact is, the old rule book hasn’t just been revised—the pages have been torn out and tossed into the fire pit. Audiences are fragmented like never before, […]
7 min read
Great news: your online store is thriving. Traffic is up, and so are conversion rates. You’re selling more products every month. But it’s not easy. The challenges of running an online store are like tentacles, expanding as your success increases. If you’re like most entrepreneurs, you’re likely to want to manage it all yourself. That […]
9 min read
In communities of marketers and SEOs, it’s a constant debate: do you grow a business using PPC or content marketing? The instinct is to choose one or the other — you can either pay to aim offers at a chosen audience, or optimize relevant content to reach your target demographic through unpaid channels. But, we’re […]
Meghan McKenzie | Posted on
7 min read
Content creation and hashtags — when you’re talking about social media strategy, these terms need to be on the top of your mind. You already know that in order to be successful, social posts need to be built around high-quality, valuable content that gets people talking, but you can’t rely on social shares alone to […]
8 min read
Reviewed products are more likely to sell. That’s because 92% of Americans now read reviews online, and they see reviews as being just like recommendations from friends and family. Customer reviews are a great way for brands to cut through consumer cynicism and make the conversion. Review posts and articles are also a great way for bloggers, […]
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