3 min read
White papers are a highly effective marketing tool that, when done correctly, can relay content that is rich in information. Whether you are writing the white paper yourself, or hiring a professional writer to create an effective white paper, you can: Provide valuable information about current events and how they affect your company Present new […]
2 min read
Email newsletters are an effective tool that allows you to maintain an ongoing relationship with your customers. Depending on the purpose and goal of your website, sending out a regular newsletter can: Create a sense of loyalty and community among your subscribers Enhance your reputability in your field Allow you to announce new products and […]
2 min read
Do you find yourself scrambling at the last minute to develop fresh ideas and come up with new content for your blog or website? Are blocks in creativity preventing your website from consistently reaching your target audiences? If so, you have a lot to gain from using an editorial calendar. Content writing can be a […]
Laura Dohan | Posted on
3 min read
We’re so excited for Content Marketing World next week! We have some exciting activities in store for you while you’re there. What is Quality Content? If you help us define what high quality content is, you can win some killer prizes! All participants will be entered into a draw to win a $1,000 content creation package from […]
Laura Dohan | Posted on
1 min read
This week on Feature Friday, Scott, Account Manager, demonstrates how you can use open, team, and direct orders. Open orders allow you to send your content order out to all qualified writers. For example, if you placed an open order for three star quality content, your order can be picked up by any three or four star writer on […]
2 min read
When I start researching an article, I'm never quite sure where I want to begin or what I want to say. As ghostwriters, we speak for our clients but we are driven by our own imagination and the research that must be done. To prime the pump and find inspiration, I adhere to the following: […]
Janna Ryan | Posted on
8 min read
Podcasting has been around since 2004 when Ben Hammersley first used the term “podcast” in an article published by The Guardian. Later that year, the first podcasting provider launched, giving millions of people the opportunity to start their own podcasts and share their ideas with the world. In simple terms, a podcast is a series of episodes […]
3 min read
While many businesses recognize the importance of content in a comprehensive marketing strategy, most still struggle to make it worth their while. In many cases, they’re not doing things wrong so much as they’re failing to take full advantage of the content that they produce. If ROI is of any concern to your business, you […]
3 min read
January is almost over — let’s check in on your 2014 resolutions. While you’re vowing to shed a few pounds, take care of odds and ends around the house and remain patient with your kids even when they’re driving you crazy, add striving for high quality content to your list of goals for this year. […]
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