In my past life in corporate management, a VP once told me, “How you write about metrics is almost as important as the numbers themselves.” You can present the exact same facts nuanced in different ways and receive completely opposite reactions. Putting that advice into action meant the difference between being able to hire more […]

The world wide web might open global gates to businesses of all sizes, but for many brands, putting a smaller geographic emphasis on local marketing is a good idea. An HVAC service company with locations throughout Texas isn’t looking to build an audience in North Dakota or Canada, and even businesses that could provide goods […]

Large-scale content projects can produce valuable results for organizations when executed well. However, too many project leaders underestimate the task at hand, causing major issues along the way or, worse, total failure. Plan, prepare and test early on to save yourself time and money down the road. Leverage technology to boost efficiency and keep your […]

Spontaneity has its place. If you’re deciding between tacos and Thai for dinner, wavering between a Cosmo or Stella or pondering how long you’ll stay on the ski slope, winging it is just fine. If you’re funneling your hard-earned resources into content planning, you might want to invest more than the quarter you’re using for […]

We love Moz’s Whiteboard Friday, which features Rand Fishkin or someone from the Moz team presenting a short video that answers a specific question about content creation, SEO or digital marketing. The gimmick (and by gimmick, we mean “brilliant concept”) is the use of an actual white board. Here’s a look at why Moz’s Whiteboard […]

What if you managed your content marketing strategy like you manage your Farmville (or Township, a restaurant game or even your latest junk-food inspired match 3 addiction)? If you’re not into mobile games, what if you managed your strategy like that one friend on Facebook who seems to manage his mobile gaming habit? Here’s what […]