There’s content, and then there’s evergreen content. You might be thinking… “What is evergreen content, and why do I need it?” Hint: Evergreen content attracts continuous organic traffic and loyal readers. How does that sound? In this post, you’ll learn what evergreen content is, why it’s important, and how to create it. Let’s get started! […]

The decision to create and publish an eBook can be driven by several factors that have to be weighed against the cost of creating an eBook. Maybe you want to create something valuable to offer your existing audience. Maybe you want to use an eBook as a lead magnet that you promote via social media, […]

According to Econsultancy, content marketing and writing skills are second only to data analysis when it comes to importance for marketers. And while many people can learn to craft grammatically correct, optimized copy, the fact is that writing is somewhat of a talent. Not everyone can infuse marketing copy with enticing voice or create an informational […]

If you’re not creating content for every step of the buyer’s journey, you’re literally leaking conversions and profits. Let’s look at how to support buyers’ through their journeys to maximize conversion rates and marketing ROI. Need a hand creating content? Connect with the best content writers on the web. What Is the Buyer’s Journey? The […]

In the current environment of economic hardship caused by COVID-19, many businesses are scaling back on content budgets. While we’ve made some arguments for the value of staying the course or increasing content during this time, we also know that financial facts are just that: Facts you can’t always ignore or sway. But scaling back […]

Authority is a big deal for SEO. In a list of Google ranking factors published by Backlinko, trustworthiness and authority play important roles. Here are just some of the ranking factors listed that are related to or involve authority: A solid domain history Domain authority Content that covers the topic in-depth Recent content, especially for […]

With more and more business revenue driven by leads that are generated online, the focus on B2B content creation has intensified. Smart companies realize that relevant, useful information draws potential customers into the sales funnel. While content creation for consumers—B2C—might garner more attention in the marketplace, a strong B2B content creation strategy can produce quantifiable, […]