Meghan McKenzie | Posted on
10 min read
Content writing and copywriting sound like interchangeable terms, and while their domains may overlap on occasion, they’re two different things that serve two distinct functions. Put simply, good content writing engages the reader by providing informative and educational content about your industry and brand. Good copywriting compels the reader to take a specific action, such […]
7 min read
Andre Shinyashiki, Yordan Alvarez, Pete Alonso, Kyler Murray, Nick Bosa, Luka Doncic… What do these people have in common? Each recently won their respective league’s Rookie of the Year award in the MLS, MLB, NFL, and NBA. Rookies aren’t always the best players on the field, and they often have skills to develop to become […]
Meghan McKenzie | Posted on
7 min read
According to Econsultancy, content marketing and writing skills are second only to data analysis when it comes to importance for marketers. And while many people can learn to craft grammatically correct, optimized copy, the fact is that writing is somewhat of a talent. Not everyone can infuse marketing copy with enticing voice or create an informational […]
Meghan McKenzie | Posted on
9 min read
If you’re not creating content for every step of the buyer’s journey, you’re literally leaking conversions and profits. Let’s look at how to support buyers’ through their journeys to maximize conversion rates and marketing ROI. Need a hand creating content? Connect with the best content writers on the web. What Is the Buyer’s Journey? The […]
Meghan McKenzie | Posted on
5 min read
In the current environment of economic hardship caused by COVID-19, many businesses are scaling back on content budgets. While we’ve made some arguments for the value of staying the course or increasing content during this time, we also know that financial facts are just that: Facts you can’t always ignore or sway. But scaling back […]
Meghan McKenzie | Posted on
9 min read
Authority is a big deal for SEO. In a list of Google ranking factors published by Backlinko, trustworthiness and authority play important roles. Here are just some of the ranking factors listed that are related to or involve authority: A solid domain history Domain authority Content that covers the topic in-depth Recent content, especially for […]
Meghan McKenzie | Posted on
12 min read
With more and more business revenue driven by leads that are generated online, the focus on B2B content creation has intensified. Smart companies realize that relevant, useful information draws potential customers into the sales funnel. While content creation for consumers—B2C—might garner more attention in the marketplace, a strong B2B content creation strategy can produce quantifiable, […]
Meghan McKenzie | Posted on
9 min read
Content writing is an extremely important part of an effective digital marketing strategy. From a website focused on SEO to product descriptions that encourage sales, content can be the cornerstone of moving your business forward. However, creating great content can take a talent and time commitment that not everyone can invest in making, particularly for […]
4 min read
Welcome to the inaugural edition of Crowd Content’s Writer Spotlight. Each month, we’ll mercilessly interrogate one of our freelancers until we uncover all the sordid details on what makes them a successful member of our team. You’ll discover how they came to find Crowd Content, what their favorite projects are, where they like to work […]
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