Meghan McKenzie | Posted on
7 min read
Great marketing depends upon great communication. Some might say, in fact, that marketing is a type of communication. Conversions happen when consumers feel inspired by emails, advertorials, product descriptions and other marketing endeavors. But what are the principles of communication, and how can you use them to improve your marketing content? In this blog post, we’ll explore seven […]
Krista Morris | Posted on
10 min read
Fluff in writing refers to unnecessary language that adds length without adding meaning. Writers and editors might also call fluffy writing filler, padding, verbosity, wordiness, tautology or empty qualifiers. The result is readers spend more time parsing words and less time absorbing value. So, why does fluff matter? Fluff wastes space and reduces clarity. However, […]
6 min read
Life’s full of exciting milestones when you’re a writer. There’s the first time you finish a draft of your short story, the first time you see your byline published, and the first time you hit the submit button on a Crowd Content order. For Jenn MacDonald, the latter occurred on a summer day in 2019, […]
Meghan McKenzie | Posted on
7 min read
What is an advertorial? To answer that question properly, we have to learn more about the ancient art of storytelling. Everyone loves a good yarn. For thousands of years before the internet, traveling storytellers spread news, illuminating urban and rural communities by firelight. People waited excitedly for them to arrive, and then huddled together to […]
15 min read
There’s a lot of money to be made writing blog posts, landing pages, product descriptions and the like for all types of businesses, but there’s also a lot to learn before you can begin. This guide is intended to walk you through the basics so you can see success and start earning money with freelance […]
Meghan McKenzie | Posted on
16 min read
How to Create Original Content and Why It’s More Important Than Ever With so much information available online, it’s easy to get overwhelmed, especially if what you see isn’t useful or relevant to your needs. That’s where content marketing comes into play. Content marketing is the process of creating and publishing original content that helps […]
13 min read
When deciding on an important purchase, it’s not just about finding a great product with cool features that make you want to buy it. You also need to see how it fits into your plans and helps you reach your goals. This is where a business case study comes in. Business case studies are unique. […]
Meghan McKenzie | Posted on
14 min read
There’s content, and then there’s evergreen content. You might be thinking… “What is evergreen content, and why do I need it?” Hint: Evergreen content attracts continuous organic traffic and loyal readers. How does that sound? In this post, you’ll learn what evergreen content is, why it’s important, and how to create it. Let’s get started! […]
11 min read
The decision to create and publish an eBook can be driven by several factors that have to be weighed against the cost of creating an eBook. Maybe you want to create something valuable to offer your existing audience. Maybe you want to use an eBook as a lead magnet that you promote via social media, […]
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