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Sales Funnel Magic: Supercharge Your Advertorials

What is an advertorial? To answer that question properly, we have to learn more about the ancient art of storytelling. Everyone loves a good yarn. For thousands of years before the internet, traveling storytellers spread news, illuminating urban and rural communities by firelight. People waited excitedly for them to arrive, and then huddled together to […]

How to Become a Content Writer – The Complete Guide

There’s a lot of money to be made writing blog posts, landing pages, product descriptions and the like for all types of businesses, but there’s also a lot to learn before you can begin. This guide is intended to walk you through the basics so you can see success and start earning money with freelance […]

Tips for Creating Original Content to Grow Your Audience

How to Create Original Content and Why It’s More Important Than Ever With so much information available online, it’s easy to get overwhelmed, especially if what you see isn’t useful or relevant to your needs. That’s where content marketing comes into play. Content marketing is the process of creating and publishing original content that helps […]

How to Write a Business Case Study

When deciding on an important purchase, it’s not just about finding a great product with cool features that make you want to buy it. You also need to see how it fits into your plans and helps you reach your goals. This is where a business case study comes in. Business case studies are unique. […]

What Is Evergreen Content and Why Do You Need It?

There’s content, and then there’s evergreen content. You might be thinking… “What is evergreen content, and why do I need it?” Hint: Evergreen content attracts continuous organic traffic and loyal readers. How does that sound? In this post, you’ll learn what evergreen content is, why it’s important, and how to create it. Let’s get started! […]

What Is the Total Cost of Creating an Ebook?

The decision to create and publish an eBook can be driven by several factors that have to be weighed against the cost of creating an eBook. Maybe you want to create something valuable to offer your existing audience. Maybe you want to use an eBook as a lead magnet that you promote via social media, […]

Do You Need a Content Writer or a Copywriter?

Content writing and copywriting sound like interchangeable terms, and while their domains may overlap on occasion, they’re two different things that serve two distinct functions. Put simply, good content writing engages the reader by providing informative and educational content about your industry and brand. Good copywriting compels the reader to take a specific action, such […]

Writer Spotlight: Penny Ethridge — Showing Newbies How It’s Done

Andre Shinyashiki, Yordan Alvarez, Pete Alonso, Kyler Murray, Nick Bosa, Luka Doncic… What do these people have in common? Each recently won their respective league’s Rookie of the Year award in the MLS, MLB, NFL, and NBA. Rookies aren’t always the best players on the field, and they often have skills to develop to become […]

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